You can learn a lot about marketing to the wealthy from the Hollywood Wives

I’m a fan of trashy fiction.???

And for my money nobody did it better than the late Jackie Collins. (Although I will accept that Harold Robbins ran a very close second.)

Why were her books such as Hollywood Wives so popular? I think the answer is a valuable marketing lesson for anyone who is focused on attracting the wealthy.

First and foremost, her characters were unabashedly unapologetic. That made them immensely appealing.

Jackie Collins was much the same way. She didn’t give a rat’s ass whether you liked her books or not. ?? She knew who her audience was, and catered exclusively to them.

As a result, her fans were rabid and would buy every book she wrote. They referred like crazy, and made it acceptable (if not even cool) to be seen reading Jackie’s latest guilty pleasure.

And therein lies in the secret for marketing your products or services “Hollywood Wives” style.

???Stop caring what others think.

Quit worrying about those crybaby naysayers who are never going to do business with you anyway.

?? Show some courage… ?? show some guts…????stand for something.

I’m not saying to be offensive for the sake of being offensive. That’s stupid.

What I am saying, is figure out your platform… your soapbox, and communicate it in an unapologetic?clear loud voice.

Oh I know, you think you do that now… but truth be told… you don’t.

My guess is that if I go to your website or read your marketing materials, you sound just like 90% of the people who offer the same services as you.

Which leads to the question… ???OK so how do I do that? How do I create a unique persona that is true to how I am, but breaks through the clutter of noise that surrounds the affluent?

Glad you asked.??

Because that’s one of the things I discuss in my newest book The Affluent Marketing Blueprint.

It went to #2 on Amazon when it first came out but I'm giving away a few copies for free while this promotion is going on.

Get your copy HERE

Mark