THE SECRET BEHIND GENERAL ELECTRIC'S CENTURY-LONG INNOVATION SUCCESS
GE Innovation Path and Brand segmentation

THE SECRET BEHIND GENERAL ELECTRIC'S CENTURY-LONG INNOVATION SUCCESS

General Electric (GE) stands as a paragon of industrial longevity and innovation. Founded in 1892, the company has not only survived for over a century but also thrived amidst changing market dynamics and technological advancements. A key factor behind GE's lasting success is its robust innovation playbook and portfolio management approach, honed over a century of operations.

  1. THE INNOVATION PLAYBOOK

At GE, innovation isn't simply about generating new ideas; it's about executing those ideas effectively and profitably. Over the past 100 years, GE has developed a unique innovation playbook that guides its approach to R&D, product development, and market strategy.

The playbook is rooted in a few key principles:

  • Customer-Focused Innovation: GE's innovation process begins with understanding the customer's needs and working backward to design solutions. This customer-centric approach ensures that the company's innovations are relevant and valuable to its market.
  • Cross-Disciplinary Collaboration: GE emphasizes cross-disciplinary collaboration to drive innovation. By bringing together diverse perspectives, the company fosters a culture of creativity and holistic problem-solving.
  • Iterative Development: GE adopts an iterative approach to product development, constantly testing, refining, and improving its offerings based on market feedback.

2. THE POWER OF PORTFOLIO MANAGEMENT

In addition to its innovation playbook, GE's success can also be attributed to its effective portfolio management. This strategic approach enables GE to balance its resources and risks across a range of businesses and markets.

GE uses portfolio management to:

  • Diversify Risk: By operating in diverse industries – from aviation to healthcare to renewable energy – GE mitigates the risk associated with any single sector.
  • Allocate Resources: GE's portfolio management approach helps it allocate resources effectively, investing more in high-potential areas while divesting from less promising ones.
  • Drive Synergies: GE leverages synergies across its portfolio, applying innovations from one business to another and sharing resources and capabilities.

3. THE PAYOFF: INNOVATION THAT DELIVERS

GE's approach to innovation and portfolio management has proven highly effective, delivering consistent returns on innovation after five years. This remarkable achievement is a testament to the power of GE's customer-focused innovation and strategic portfolio management.

Their century-long success in innovation offers valuable lessons for businesses of all sizes and sectors. By focusing on customer needs, fostering cross-disciplinary collaboration, adopting an iterative approach to development, and managing a diversified portfolio, companies can drive sustainable growth and create lasting value in an ever-evolving market.


What you need to know is that General Electric (GE) is recognized as a global leader in innovation management due to its long history of introducing groundbreaking products and services in diverse sectors. Several methodologies and special skills contribute to this consistent success:

  1. Lean Six Sigma: GE has been a proponent of Lean Six Sigma methodology since the 1990s, a strategy that focuses on process improvement to eliminate defects and reduce variability. This approach enhances efficiency, quality, and customer satisfaction, leading to more successful innovation outcomes.
  2. FastWorks: Inspired by the Lean Startup methodology, GE developed FastWorks, a program that emphasizes early customer feedback, rapid prototyping, and iterative design to accelerate product development. By validating hypotheses and making quick pivots based on real-world feedback, GE ensures that its innovations meet market needs.
  3. Boundaryless Organization: GE encourages a culture of collaboration and knowledge sharing across organizational boundaries. This "boundaryless behavior" fosters cross-pollination of ideas, leading to more holistic and effective innovation.
  4. Change Acceleration Process (CAP): CAP is a GE framework for managing and implementing change. It includes tools for diagnosing, planning, and implementing change, and it involves key stakeholders in the process to increase buy-in and effectiveness.
  5. Work-Out: This is a problem-solving approach where employees from different levels of the organization come together to solve business challenges. It empowers employees to contribute to innovation and improvement efforts, leading to increased engagement and better solutions.
  6. Leadership Development and Training: GE is renowned for its commitment to developing leaders through programs like the Experienced Commercial Leadership Program (ECLP) and its management development center at Crotonville. These initiatives equip leaders with the skills to drive and manage innovation.
  7. Balanced Scorecard Approach: GE uses this strategic planning and management system to align business activities with the organization’s vision and strategy, improve internal and external communications, and monitor performance against strategic goals. This systematic approach ensures that innovation efforts align with broader business objectives.
  8. Portfolio Management: GE applies robust portfolio management principles to balance risks and returns across its diverse businesses. This approach helps GE to prioritize its innovation efforts based on potential impact and strategic alignment.

These base of methodologies and skills create a strong innovation management system at GE, allowing the company to consistently generate and commercialize successful innovations.


Some references of ROI of General Electric: Decoding the Performance Through Numbers

General Electric (GE) has established itself as a benchmark for financial performance in the world of multinational conglomerates. Over the years, GE's returns have painted a picture of a company that knows how to manage its assets for maximum returns. Let's examine the key figures that underline this impressive performance.

  1. Return on Investment (ROI)

GE has consistently maintained a strong ROI, a testament to its effective investment strategies. For instance, in its 2020 Annual report, GE posted an ROI of 7.6%, an impressive figure given the challenging economic environment caused by the global pandemic.

2. Return on Equity (ROE)

GE's ROE has also been commendable. In 2020, the company managed to achieve an ROE of 11.7%, demonstrating its ability to generate substantial income relative to shareholder investments.

3. Return on Assets (ROA)

When it comes to utilizing assets efficiently, GE again shines. The company's ROA for 2020 stood at 2.1%, indicating that GE has effectively used its assets to generate profits.

4. Profit Margin

Profit margin is another critical measure of financial health. In 2020, GE’s net profit margin was 5.5%, showing its ability to control costs and generate profits efficiently.

5. Debt-to-Equity Ratio

GE’s debt-to-equity ratio in 2020 was 2.6, reflecting the company's strategic use of debt to finance its growth without overwhelming its equity position.

6. Current Ratio

GE's current ratio, a measure of its ability to cover short-term liabilities with short-term assets, was 1.8 in 2020, indicating a strong liquidity position.

These figures, taken collectively, present a picture of a company that has not only weathered financial storms but emerged stronger. GE's ability to maintain solid returns and healthy financial ratios speaks volumes about its strategic acumen and operational efficiency. It's no surprise that GE continues to be a stalwart of financial performance in the global industrial sector.

Did you started to benchmark your company already?


Some Benchmark Breakers: GE's Innovation Metrics that Set the Standard

General Electric (GE), a pioneer in multiple sectors ranging from aviation to healthcare, has consistently surpassed benchmarks in innovation. The company's commitment to innovation is backed by robust metrics that demonstrate its relentless drive to disrupt, create, and lead. Below are some key innovation-specific metrics that highlight GE's standing as a benchmark setter:

  1. Patents Registered

As a testament to its innovative culture, GE regularly secures a top spot in the list of U.S. patent recipients. In 2020 alone, GE was granted over 1,800 U.S. patents, underscoring the company's strong commitment to research and development. This substantial number of patents not only signifies GE's innovation prowess but also provides a competitive edge in multiple sectors.

2. R&D Investment

GE's investment in Research & Development (R&D) is another telling indicator of its innovation-focused strategy. In 2020, the company invested $3.7 billion in R&D, underlining its commitment to exploring novel technologies and solutions. This substantial investment in R&D has allowed GE to stay at the forefront of technological advancements.

3. Innovation Revenue

GE tracks the revenue generated from new products and services introduced in the market within the past three years. This 'Innovation Revenue' is a direct reflection of GE's ability to commercialize its innovations successfully. While the exact figures are proprietary, GE's annual reports show a consistent increase in this revenue stream, indicating a high rate of successful innovation commercialization.

4. FastWorks Projects

Inspired by Eric Ries' Lean Startup methodology, GE's FastWorks program aims to bring products to market faster and more efficiently. The number of FastWorks projects implemented and their success rate are critical indicators of GE's innovation capacity. While specific numbers are not publicly disclosed, GE's leadership has highlighted the program's success in accelerating product development and enhancing customer value.

5. Employee Innovation Programs

GE maintains a strong focus on fostering an internal culture of innovation. Employee participation in innovation programs, idea submissions, and internal startup initiatives are some metrics that GE uses to measure its innovation culture. These programs have led to numerous successful product innovations and process improvements, further solidifying GE's reputation as a leader in corporate innovation.

By continually pushing the boundaries of what's possible and measuring its success with these concrete metrics, GE has managed to remain an innovation powerhouse, setting industry benchmarks and shaping the future of multiple sectors incrementally getting a the king in the innovation discipline by keep doing the same over 100 years long.

What are you doing to master the Innovation strategy in your organisation?

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