Secret App Promotion Tricks, You Aren't Aware of

Ahem, Ahem! It's not a secret of Game of Thrones, but it sounds like a mysterious one.

App promotion is similarly important as app development, but most app owners are unaware of the real jam. It’s a harsh truth, the most app fails due to improper app promotion or ignoring the process.

As a founder of a well-known app development company, I am well acquainted with the importance of app promotion. It’s very hard to surmise why entrepreneurs neglected the tactics of promoting their app.

If you have a business app or planning to create dream app, then this piece of content gonna very helpful for you. I jotted down some beneficial insight on how to promote your app and increase app download.

According to my experience, having a bloated app doesn’t make sense until not promote to the right audience. Let me clear one thing, if your app is perfectly crafted in terms of attractive design and robust features but stumbles to gain ample app downloads, then it’s time to learn app promotion tactics.

Right Way of App Promotion

Every winsome app takes two to tango, it’s not about developing apps only, app promotion also valuable.

• Treat your Website as Billboard
• App Store Optimization
• Social Media Promotion
• Content Marketing
• Friend Referrals

Treat Your Website As Billboard

Most of the business app formed in the shape, just because of high website traffic. It's an obvious thing that every business has a website. So, use your business website as a free billboard. 

Put a Call To Action (App Icon) at the Landing page, or in the header, to grab the attention. It also helps your credibility and elevates the trust factor. You can insist your audience and web traffic to download the app. 

Those marketers who create a full mobile experience for their consumers – with apps, optimized mobile sites, mobile loyalty programs, employing targeting like location, allowing sales on mobile devices, etc., are really experiencing the power of mobile along the purchase funnel. - Sheryl Dajia

App Store Optimization

App store optimization is a way to elevate the app position in the app store search result, the App Store indicates both Google Play Store and Apple App Store. ASO is very similar to the SEO, that belongs to Search engine optimization for websites.

Most of the popular apps are using ASO tactics to grab users' attention. You can easily set up your app by putting the right keywords in title and description. Successful apps such as eBay, Amazon Shopping, and Spotify promoting by ASO. 

Hold on! I know you’re lost in the thought to identify, how to use ASO perfectly? Lemme explain ASO by an example of the popular music streaming app Spotify. You can easily check out the keywords in the App Title and Description.

The Title of the Spotify app is a great example of the ASO. If you closely examine the title, you will find a trick of implementing keywords. Spotify app used a keyword “Favourite music & podcasts” with Call To Action word “Listen”. Impressive, isn’t it?

Title Formula = App Name + Call To Action + Keyword 

To find suitable keywords, you can simply research competitors' apps, or search for the analytic tools. The popular analytical tools are…

• Google Analytics
• Localytics
• AppFigures

To go the extra mile, you can follow the App Store Optimization basics. Few tactics are listed below.

• Use Catchy Keywords in Title & Description
• Add Attractive Screenshots To Appeal Users 
• Put A Video in Screenshots To Introduce App
• Insist & Encourage Users For Positive Reviews

Social Media Promotion

You will concordant on the point that social media is the most effective way of promoting or branding products. There are two ways to be a superstar of the social media, i.e. Organic and Paid promotion. 

• Choose the right platform for promotion. LinkedIn & Instagram have different Audiences. Make sure you’re targeting the right audience on the right social media platform. 
• Organic: Create Social Media page & community. Post relevant content to stay active and branding your application. Insist audience to download the app. 
• Paid Promotion: Facebook, LinkedIn, and other platforms allow users to promote their products. You can leverage from the most affordable & effective promotion. 
• The advantage of social media is the ability to filter audiences by interest, age group, region, and so on. 
• You can start your app promotion anytime, even before creating the app. Take feedback regarding the app and try to hit issues in the form of features in your app. 

The best practice to do social media promotion is to create ADs Funnel Structure. It is a series of different ads with different content. The most important part is the retargeting the same audience, which is interested throughout the first advertisement.

Create the first advertise(video) to educate the audience about your app, then give more info like how to, why your app is superior, and benefits in several advertisements. Create your last advertisement with a CTA to grab the targeting audience.

Content Marketing

Phew! The old school tactics are here. Rich content and killer copywriting are the two sore of any successful promotion. Every landing page must include copywriting for appealing the audience. Try to use short & catchy one-liner in your app page heading (Checkout & Home Page).

People love to watch digital content in the form of video, compared to text content. Therefore, try to create blogs, video content, infographics to promote your app. For pro content marketing, you can do guest blogging in a popular news journal.

• Create Press Release For Third Party
• App Review from the Bloggers & Youtubers
• Guest Blogging in popular blogs, newsletters
• Host a launch party & Invite Local Media
• App Promotion By Social Media Influencers

Friend Referrals & Coupons

This is a well-known promotion trick nowadays, every new app gone through this tactic. The friend referrals and coupons are easy ways to attract audiences, but it can hurt your app too. The audience generates from the coupons and referrals is not helpful for the future. Generally, traffic comes, enjoy coupons and jump on the other app.

Direct Advertisement

The term direct advertisement means a straightforward way of an app promotion. Anyone can advertise their app to attract an audience. There is not a single process or tricks to make headway. But you can choose the platform wisely.

• Search Ads: In WWDC 19, Apple launched Search Ads, a new paid advertisement system to promote apps in the App Store. According to statics, approx 50% of users click on the application ads. 
• Google AdMob: Google’s Advertise platform for mobile devices, similar to Adwords. It is also an easy way to promote your app.

Final Thought

Pheew! In the digital world, people are either asleep or connected. It’s not a piece of cake to increase app downloads, but app promotion can help you out. Many apps fail or stumble on the app store, just because of the wrong ASO. Never take app promotion as a second thought, if it fails, at least you have a brand that most people familiar with.   

That’s all from my side, Hope it helps your dream application to grow freely. If you’ve any suggestions or queries regarding app promotion, then feel free to ask in COMMENT. Do SHARE this article with your colleagues.