The Secret to 80% of Our Revenue Growth: Word of Mouth Marketing

Have you ever had an experience at a restaurant or a business that was so amazing that you told all of your friends about it?

Maybe you even posted on social media about it.

If so, you have led a word of mouth marketing campaign!

Word of mouth referral marketing is powerful. After all, 92% of people trust product and service recommendations from people they know.

And it can have a huge impact on your business. It can help you attract clients who are ready to buy, increase customer loyalty, and boost profitability. In fact, 80% of our revenue growth is due to word of mouth marketing.

What is word of mouth marketing?

Word of mouth marketing, also known as referral marketing, includes targeted efforts as well as organic instances where clients share their delight with your product or service in groups and/or on social media platforms.

Organic word of mouth marketing happens naturally when your clients share the results they’ve achieved from your coaching or course. The more you can do to give your clients a great experience, the more chance you have at creating an advocate for your business.

Why is this important? Because nearly 75% of consumers rely on word-of-mouth on social media when deciding whether to purchase a product. (Referral Rock )

Methods to grow your business through word of mouth referral marketing

Here are four steps you can take to maximize the power of word of mouth marketing in your business.

Deliver an exceptional client experience

Creating a customer-centric strategy focused on delivering the best experience for your client increases the overall satisfaction they have with you and your services.

Using customer service automations and having an incredible online community are just two ways you can provide an exceptional customer experience.

Combine this with tangible results, your clients will no doubt be sharing their experience across their networks!

Make your clients feel valued

It’s important in any business to make sure your customers know how much you value them.

Remembering their birthday, asking for their feedback, giving away swag, creating a feeling of community… these are all ways to make your clients feel they are important to you.

Ask for referrals

Ask, and you are much more likely to receive!

Customers may not know if you’re taking on additional clients. Or they might not know how to refer a friend to your program.

Don’t hesitate to ask your clients for referrals, or to post about their wins on social media. And remember to create a process that makes it easy for them to send referrals your way.

Stay in touch

Sometimes referrals don’t come immediately. Past clients may send you referrals several months after they’ve completed your program.

Keeping in touch with former clients through your email marketing or on social media means that when they meet someone who’s a perfect fit for your program, they’ll have you in mind.

The power of referral marketing

For everyone in the online coaching space, effectively marketing our business is a top priority. We already have all the marketing things like ad campaigns, content marketing, and social media strategies.

The fact is, having someone personally vouch for your program has more impact than any of these other types of marketing campaigns. Here are a few reasons why word of mouth referral marketing works so well.

It’s personal

When your clients share their story with friends, they’re able to connect in a unique and personal way. They can target the message based on problems they either have in common with or have talked about with their friends, as well as the solution they found with your help.

You just can’t achieve that kind of personal touch in a marketing campaign.

It saves time

Prospects don’t want to spend money on a program without some assurance that it will solve their problem.

It’s easier and faster to make a purchase decision based on a recommendation instead of doing the research and reading reviews/testimonials.

It’s based on trust

As we mentioned above, the vast majority of people trust recommendations from people they know. Friends typically don’t have a financial interest when they suggest a product or service. They’re recommending your program because of their own positive experience.

There’s no faster way to build that kind of trust with your prospects

What about new coaches?

If you’re new to coaching, word of mouth marketing strategies can still work for you!

Keep in mind that it takes time to grow your business with this method, so make sure you have a diversified marketing strategy while focusing on delivering an exceptional experience for your clients.

As you grow and nurture your following of satisfied clients, the word of mouth systems you put in place now will start producing results.

Conclusion

Word of mouth referral marketing is a powerful method to spread the word about your program. And used well, it will help you attract clients and grow sales.

Customers who have a great experience with your program will speak highly of you and your product, engage with you on social media, and post about their results.

If you’re ready to make the most of word of mouth marketing through world-class customer service, book a call with one of our specialists to learn more about how Systems with Strategy can help your business become more client-centric.