Second Shot Coffee; Helping the Homeless, One espresso at a time.

NEW INDEPENDENT CAFE THAT WILL EMPLY, TRAIN AND SUPPORT THE HOMELESS COMMUNITY OF LONDON 

CROWDFUNDING NOW LIVE- 

https://www.indiegogo.com/projects/second-shot-the-coffee-that-changes-lives#/story 

www.secondshotcoffee.co.uk

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A ground breaking initiative, pioneered by Julius Ibrahim, final year student and President of Enactus at University College London (UCL), is set to make a durable difference to London's homeless community. Through the creation of Second Shot Coffee, Julius is launching a new social enterprise that will initially offer four homeless people training, full time employment and a living wage.

Profit shouldn't be a dirty word

Reflecting upon the social impact of his project, Julius said: "My ambition is that Second Shot Coffee is the start of a real movement of social change. There is a common misconception that social impact and human progress must come at the sacrifice of personal economic benefits. We have to abolish the social paradigm that causes people to choose between doing well, and doing good. Profit shouldn’t be a dirty word. Achieving it is what makes our impact both sustainable and scalable. I believe we are on the cusp of social enterprise entering the mainstream."

300% Increase

In London, for every rough sleeper, there are a further 100 hidden homeless people in hostels, and over 1,000 in overcrowded accommodation. Due to the great recession, the housing crisis, and the increased cost of living, homelessness has increased by over 300% in the capital alone.

Second Shot Coffee and Crisis

Crisis, a charity that helps the homeless, will advertise the positions to their service users and undertake the initial assessment to find suitable applicants who will then go through to the next interview stage with Second Shot Coffee. The successful candidates will then undertake work experience within the Intercontinental Hotel Group before taking on their position at Second Shot Coffee.

The solution is to help these people help themselves. To believe in them. To give them the confidence to believe in their ability and to commit to the journey that will take them from where they are to where they deserve to be.

A living wage

The new recruits will immediately receive the London living wage of ￡9.15 per hour. Profits from the café will be reinvested into training opportunities helping the recruit’s transition back to their original employment

It is the depth of impact rather than breadth that Second Shot Coffee will focus on; helping these people at an individual level. Working with Enactus UK, a strong database of partnerships has been established for the homeless employees; including amongst others, the magic circle of law firms and the big 4.

The Café

We are fortunate enough in London to have an incredibly strong independent coffee scene with a breadth of local suppliers. Second Shot will serve high quality speciality coffee, alongside artisan baked goods and grilled cheese sandwiches.

Everything in the café will be for sale, including the artwork and upcycled furniture.

The Direction of social enterprise

Any business can be social; Second Shot Coffee is starting a movement. If we can change our mind-set to use profits in a more meaningful way, imagine what can be achieved. We’re open to accepting that capital can grow exponentially, well, so can social impact.