The second most important success secret

The second most important success secret

If you’re lucky, as I am, you have and will be blessed in your lifetime with encounters of special people that will share the kind of knowledge with you that can many times change your life. These people might be friends; associates; someone you meet on an airplane or at a meeting and sometimes total strangers. Some of my greatest life lessons and most powerful business lessons have come from these “mentors” that I was lucky enough to meet on my life journey.

In my business coaching practice I see, hear and deal with all kinds of business situations. In this challenging economy, I have seen many businesses that are struggling. Some make it, some won’t and many don’t. Most of the business owners that I work with are people with education and solid life experiences yet in too many cases the troubles that they and their businesses are facing are caused by single issue, and that issue is the SECOND MOST IMPORTANT SUCCESS SECRET!

I met one of my important “Street Mentors” in the late 1970’s. He had a PhD yet had the ability to teach in ways that anyone could understand. It was a homespun mix of practicality and grizzled experience that quietly and profoundly said, “you better listen to me because I might know what I’m talking about!”

After all these years, I still think of his one phrase that I still repeat to my clients; customers and seminar and workshop attendees and is The Second Most Important Success Secret. He would say, “I don’t believe in the old line that says KNOWLEDGE IS POWER! It’s simply not true. Here’s the way it should be stated, KNOWLEDGE IS NOT POWER…..APPLICATION OF KNOWLEDGE IS POWER!” He would go on to say that, “I’ve seen many educated derelicts! Knowledge is nothing unless you put it to use!”

Henry Ford, Founder of Ford Motor Company once said, “You can’t build a reputation on what you’re going to do!” In today’s marketplace, talk is cheap. You’ve got to go to work. You must apply the knowledge that you have and apply it with a plan. You’ve got to apply the GOYA principle. It’s a simple and very scientific principle. GOYA means Get- Off –Your- Ass! Go to work and apply the knowledge; experience and passion to creating a business that thrives in any economy. And if you don’t know how to do it remember this truth! The footprints of success are already laid! Find the people in your industry that are the leaders; that are successful and making things happen. Study what they do; study how they work; study how they do all aspects of their business……then COPY IT!

Industrialist, Andrew Carnegie once said, “As I grow older, I pay less attention to what men say. I just watch what they do!” GOYA and get to work and understand that someone is watching you all the time; Employees, investors, bankers, suppliers, competitors, they’re all watching to see how bad you want success and how smart you are about getting success. Employees will follow the leader, good or bad. Investors, bankers, suppliers, will decide if they want to partner with you and competitors will either disregard you or understand that they will need to pick up their game to compete.

Be Great!

Coach Dan

Would love to connect at [email protected]. Visit my website at Real World Business Coach

Ben Kirk

High-Performance Accountability Coach for Execs & Entrepreneurs. ?? I'll help you get clear on what you really want, build you the routines to get after it ???, and then hold your feet to the flames to achieve it. ??

5 年

Always pertinent info Danny P. Creed!

Simon Kay

Director at StructureCorp Pty Ltd

5 年

“You can’t build a reputation on what you’re going to do!”.... great article Danny P. Creed Master Business Coach, Mentor,Consultant

Mark LaScola

Certified Org Design Professional. Completed 500+ collaborative organization redesigns and modernizing of operating models across the globe for over 35 years.

5 年

Thanks Coach Dan!

要查看或添加评论,请登录

Danny P. Creed - Certified Master Business, Executive Coach的更多文章

  • KILLER CATERPILLARS

    KILLER CATERPILLARS

    Growing up on a farm, I quickly learned I could make my sister jump into another state by throwing a wooly caterpillar…

    2 条评论
  • HERE’S TO THE CRAZY ONES

    HERE’S TO THE CRAZY ONES

    One of my favorite subjects to write about is what it’s like to be an entrepreneur. I have proudly subjected myself to…

    3 条评论
  • ENTREPRENEURSHIP DEFINED

    ENTREPRENEURSHIP DEFINED

    I spend much of my time working with entrepreneurs. Many are successful, and many are wannabes.

    7 条评论
  • CAN YOU LIVE WITH YOURSELF?

    CAN YOU LIVE WITH YOURSELF?

    It’s no secret that I don’t like whiners or complainers very much. You know them, and you might be one of them.

    1 条评论
  • The Guiding Light: Why Every Business Owner Needs a Vision

    The Guiding Light: Why Every Business Owner Needs a Vision

    In the world of textbook business practices, success is often solely attributed to strategic planning, innovation, and…

    3 条评论
  • The Importance of Staying Positive in a Very Negative World

    The Importance of Staying Positive in a Very Negative World

    In a world filled with constant news updates, social media rants, and daily stressors, it can be challenging to…

  • Love What You Do, Or Get Out Of The Way

    Love What You Do, Or Get Out Of The Way

    Passion is a powerful force that can drive us to achieve greatness, overcome obstacles, and find fulfillment in our…

    1 条评论
  • Writing a Winning Business Plan Made Simple

    Writing a Winning Business Plan Made Simple

    If you are an entrepreneur, you need a business plan. If you’re asking for money from an investor or bank, you better…

  • THE COST OF TRUST

    THE COST OF TRUST

    Trust is like the air we breathe—when it’s present, nobody really notices; when it’s absent, everyone notices. Warren…

  • The CHEESEBURGER Strategy for Referral-Based Business Growth

    The CHEESEBURGER Strategy for Referral-Based Business Growth

    Breaking through the noise can feel like an uphill battle in a world where every entrepreneur vies for attention. But…

社区洞察