Second Edition | March 2025
Times Internet for Marketers
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In-Depth
Once seen as the “old reliable” of advertising, contextual targeting is making a comeback—now powered by AI for greater precision, scalability, and effectiveness. As privacy regulations reshape marketing, AI-driven contextual targeting is emerging as a smarter alternative to traditional methods. But does it truly deliver? Let’s explore.
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How AI resolves historical challenges with contextual ads: Consumers prefer relevant ads, yet traditional contextual targeting struggles with basic keyword matching. As online content evolves, AI transforms contextual advertising by analyzing themes, sentiment, and real-time intent with precision. AI-powered contextual targeting ensures true relevance, reducing wasted impressions. It balances precision with scale by expanding reach beyond direct keywords and identifying hidden opportunities. AI also predicts high-performing placements, ensuring smarter ad delivery based on consumer behaviour, ultimately driving better engagement and campaign success.
Does contextual AI really perform better? AI-powered contextual targeting is delivering real, measurable results for brands. By leveraging advanced AI-driven targeting, companies have expanded relevant reach, reduced costs, and improved engagement. In one case, a brand significantly increased detail page views, lowered costs and attracted more new customers by ensuring their message appeared in the right context. The results showcase how AI-driven contextual targeting is transforming digital advertising with efficiency and precision.
Contextual 2.0: the next evolution: AI-driven contextual targeting revolutionizes ad relevance by understanding content in real time, fostering deeper consumer connections. As privacy regulations limit third-party data, brands must adopt privacy-safe solutions. Contextual AI enables precise targeting without cookies or personal identifiers, ensuring compliance while enhancing engagement.
Industry News
Taboola has expanded its partnership with Microsoft to include advertising on Outlook and other Microsoft 365 apps. Previously powering ads on MSN, Microsoft Edge, and Windows experiences, Taboola’s AI-driven technology enhances monetization and engagement across digital platforms. This partnership enables advertisers to reach nearly 600 million daily active users in brand-safe environments.
Zarrar Don has been appointed as Moneycontrol’s Chief Revenue & Business Growth Officer, tasked with driving sales and revenue across all formats. With over two decades of experience in media, financial services, and retail, he has held key leadership roles in business development, revenue strategy, and brand building. Previously CRO - Business News at News18 Studios, Don brings strong leadership, industry expertise, and a results-driven approach to further strengthen Moneycontrol’s market position and growth.
Adobe and AWS have partnered to enhance customer experiences with AI-driven solutions. The collaboration integrates Adobe Experience Platform (AEP) with AWS’s AI services, Amazon Connect, and Amazon Ads, enabling personalized interactions, seamless omnichannel engagement, and privacy-first audience targeting. Adobe Creative Cloud will also integrate with Amazon Ads for efficient ad creation, while AEP-powered applications will be available on AWS Marketplace for easy deployment.
JioStar announces the integration of all Sports18 channels into Star Sports Network, effective March 15, 2025, solidifying its position as the ultimate destination for live sports. With this expansion, Star Sports now offers 24 channels, enhancing its reach and content for fans nationwide. The rebranded lineup includes Star Sports 2 Hindi, Telugu, Tamil, and Kannada channels, along with Star Sports Khel, now available across all DTH and cable networks.