The SEB "24 for 24"

Is it the end of February already? Welp, too bad - Happy New Year, folks. Get to know us a bit better in 2024 - and enjoy our 2023 performance recap!

A year-end performance recap is always a good thing, especially when the numbers nod to strong global growth. Yay! But while we had a terrific 2023 at Self Esteem Brands (release here ), ask yourself:

How much do you really know about us?

Herewith, a "24 for 24" list of fun facts about Self Esteem Brands and our portfolio of fitness and wellness brands – the facts, milestones and records that underscore its success over 22 years helping franchisees and consumers around the world run successful businesses and reach their fitness and wellness goals.?

1.??????All four of the SEB portfolio franchise brands – Anytime Fitness, Basecamp Fitness, The Bar Method and Waxing the City – reported double-digit same-store sales in 2023 (and have forecast the same in 2024).

2.??????With the original 24/7 club access key fob, Anytime Fitness was the first technology-enabled fitness brand when it launched in 2002; today, that member access system remains the largest in the world.

3.??????Each day, 1 million members and clients around the world will work out and receive services across more than 5,500 franchise locations.

4.??????The beauty of an Anytime Fitness membership is reciprocity: members have access to any club around the world. The brand expects to see 50 million reciprocal visits in 2024.?

5.??????At 94%, Waxing the City has the highest operational excellence scores in their category.

6.??????The Bar Method has the highest average revenue per studio in the barre category.

7.??????The Anytime Fitness logo – including its “running man” icon – is the second-most tattooed brand in history (behind Harley-Davidson). SEB is the only corporate office in the world with its own tattoo parlor, and the Anytime Fitness club with the most brand-tattooed members (48) is in Concord Township, Ohio.

8.??????In 2024, Anytime Fitness members will perform more than 1 million Apple Fitness+ workouts.

9.??????Basecamp Fitness has the highest caloric burn per minute workout in the fitness industry.

10.???In 2024, SEB will open a club or studio every 19 hours somewhere around the world.

11.???By 2030, SEB aims to have 10,000 franchised locations around the world.

12.???Anytime Fitness was twice listed as the #1 franchise in the world by Entrepreneur Magazine (and since the Vikings can’t win a Super Bowl, this makes AF Minnesota’s winningest purple team).

13.???A 71-year-old Anytime Fitness club member, Betty Lou from Plover, WI, set a world record in 2011 for abdominal planking, holding the position for nearly 37 minutes.

14.???There are more Anytime Fitness clubs outside than inside the U.S.

15.???The northernmost Anytime Fitness club is in Fairbanks, AK – and the southernmost club is in Antarctica.

16.???The first fully-outdoor Anytime Fitness club is located in Medellin, Colombia.

17.???The most nocturnal Anytime Fitness club – with the highest usage between midnight and 5 a.m. local – is in Surrey, BC, Canada.

18.???The most active Anytime Fitness club, based on annual member visits, is also in Surrey, BC, Canada.

19.???In the franchise sector, fewer than 5% of franchise brands eventually open more than 100 units. Anytime Fitness has more than 100 operating units in 10 countries:?U.S., Canada, Japan, Australia, United Kingdom, Philippines, Singapore, Mexico, India and the Netherlands.??

20.???The Anytime Fitness club in Vaals, Netherlands, is situated at Three Country Crossing – literally within a minute of the borders Germany, Belgium and the Netherlands.

21.???The highest altitude Anytime Fitness club, at 6,800 feet above sea level, is located in Steamboat Springs, Colorado.

22.???Anytime Fitness set world records at their 2016 Lake Placid, New York conference: 1,224 people in the same location squatted for one full minute, and 1,214 people in the same location performed jumping jacks for one full minute.

23.???In 2012, Anytime Fitness club member April Calderson, Chicago, set a new world record for 61 medicine ball push-ups in 60 seconds.

24.???Self Esteem Brands has been ranked twice as “best company to work for” in Minnesota.?

It's a great start to the New Year - here's to (what's left of) 2024!

#fitnessisessential #fitness #healthandwellness #franchising #openforbusiness