Season's Greetings

2023 went by much in the same fashion as a kid unwrapping Christmas presents - fast, chaotic and with lots of joy.

The year brought a lot of changes, and through hard work we hit some pretty important milestones, below is a rundown of what the year brought.

A Consolidated Offering

Research, insights and strategy are weird and wondrous areas, and through the year we've experienced just how broad they are. We've been working on everything from value-propositions to communications planning over business intelligence and product development.

One thing we've noticed is that our recipe holds. By merging information from diverse areas, aiming to create consolidated and actionable insights that work across silos we've found a sweet spot of consultancy and reporting that is unique. That being said, we also see more and more interest in direct marketing communications support, which we aim to expand upon in 2024.

The new Look

Over the summer, we worked hard to update our website, products and plans, and have added more and more content that falls in line with where The Mine is going - a big shout-out to Mads Bols Linnebjerg for his tenacity in making this happen.

You can check out the website at www.theminegroup.com and our Youtube https://www.youtube.com/@theminegroup - generally we also release the newsletter once or twice a month with interesting tidbits of information.

Visiting our Neighbors

2023 had us visit both Sweden and Germany on multiple occasions and we enjoy our collaborations with international clients greatly. It is incredible how much you can learn working with multiple departments across borders, and we hope for 2024 to bring many more events, workshops and collaborations like this. We've already planned for a few visits to Sweden and Italy - if you happen to be there, let us know.

What's Next

While the market is undeniably tough these days, we expect to grow and are already looking at a promising year. While Mads Bols Linnebjerg has been working tirelessly within the sports and sponsor industry Troels R. continuously develops within the MarComs strategy and planning area. We look forward to showcase these and other new projects next year.

Lastly, a warm Merry Christmas and big thank you to all of our clients and people following The Mine's journey. We hope you'll have a wonderful holiday and exciting 2024.

Happy Holidays,

The Mine Group