Seasonality's Greetings!

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What's your New Year's Resolution?

If you're one of the 35% of U.S. adults that are focused on weight loss, your consumption habits (social media and food) are about to change.

At least for a few weeks.

But guess what the #1 resolution is?

Saving more money, with over 59%.

Likewise, search results for dating advice spike during Valentine's Day.

Beer during St. Patty's.

American flag clothes on July 4.

Costumes and at-home Pumpkin Spice recipes in October.

Potato dish recipes in November.

And, the dreaded 'Gift ideas for...' searches in December.

Many content trends are massive, evergreen, and seasonal.

This presents a massive opportunity for content creators.

As you define your editorial calendar for the year, the savvy creators look at current trends, and the master creators know what audiences look for at a given time of year.

I don't want to breeze past the 'evergreen' point.

On timeline-oriented social platforms like Facebook, LinkedIn, Bluesky, and the former bird app, you can post the same video year after year and see the same pop with minor or no updating.

A pumpkin-spiced muffin recipe in 2021 will likely taste just as good in 2025. Maybe edit out the part where you say the flavor is "on fleek."

This is the ultimate cheat code to keep up with the volume of content required to keep these more demanding profiles active.

My mission for you: think about whether your content can play into New Year's trends or, if your content takes a bit longer to create, Valentine's Day.

This may not make sense for you. That's fine! If you only make balloon art around 'Game of Thrones' characters, you don't have to shove in a seasonal trend.

But if you're in the other 98% of creators, think about a concept that matches your brand and the season, and, as an added challenge, see if it can be made into an 'evergreen' piece of content that could also find success next year.

That took 2 minutes. You have 8 minutes left. Put down that donut and grow 1% right now!

This edition is brought to you by...ME!

Does your New Year's resolution involve building your career within the creator economy?

If you're reading my newsletters, it likely has something to do with that.

You're in luck! I now have an easy way to book time with me, thanks to my friends at Topmate (if you're an expert, use this link to sign up for your profile).

I get more meeting requests than I have hours in the day so that you can borrow my expertise without any expectation of reciprocity for a small fee. This call can be all about you!

I'm doing a 20% off deal for January and I book fast, so grab some time in my calendar now!

About the Author

Phil Ranta, is the COO of Fixated, a content and gaming studio building IP around creators, a LinkedIn Top Voice in Innovation & Tech, and has been creating content for the internet and building internet businesses professionally for nearly 20 years, starting on MySpace and riding trends to the present. He was the Head of Gaming Creators, North America at Facebook, the first network lead at Fullscreen, the COO at Studio71, and spent 10 years as a working comedian (including 2 years on cruise ships). He's a husband, a dad of two littles, and an insufferable digital media wonk.

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