Are Seasonality & the Economy Impacting Marketers?

Dminorstudio Newsletter

Nov 30th, 2022

Hey My Dear Readers,

I hope you and your family are well. For those who celebrate Thanksgiving, I hope you had a great Thanksgiving holiday.??

First, I really appreciated lots of you replying to my last newsletter. Your feedback is valuable. I apologized if I didn’t reply or replied late. All of your feedback is in my idea folder. I am pretty sure I didn’t lose any one of them.

Speaking of my guest lecture at the university, it went better than I expected. I never knew I can share my experience for more than one hour. I feel like I am the one who benefited the most. This guest lecture gave me more clarity on the past, present, and future of my professional life.?

After this guest lecture, one thing I am pretty sure of is I really love what I am doing. I am grateful that I can be still in this field and still learn new things every day.

Last not but least, I appreciate all of you spending time reading my newsletter. I really hope my newsletter adds value to you.

Thanks again!

?? ?? My Pick for Digital Marketing

• Singles Day 2022: Alibaba and JD keep quiet on gross merchandise volume for the first time — Alibaba and JD didn’t reveal the important data like the previous years. What does it mean? This article has some interesting analysis.?
• Tencent launched search ads on WeChat — It is late for Tencent to launch search ads on WeChat. On the other hand, it means more people are using the search feature on WeChat.

?? ♂? My Pick for China Digital Marketing?

• The Crisis of Disconnection: Why It’s Time to Rethink Your Growth Strategy — A great article explains new challenges for company growth strategy.?
• Are Seasonality & the Economy Impacting Marketers in Q4? — Regardless of which industry you are in, there is always a seasonality impact, not to mention economic impact. When we develop a marketing plan, we need to take them into account.?

?? Cool Stuff

• Jackery Portable Power Station — I never knew I needed it until my wife borrowed one from the local library for our summer vacation.?

?? My Favorite Thing

• Hookmark — If you do lots of research or need to refer to lots of docs at work, this software will save you much brain bandwidth. You don’t need to find the same docs all the time.?

?? What I Have Been Listening

• Weekly Flow — If you like to listen to good music to help you focus at work, you might like it. For a small fee, this website delivers a weekly playlist to help you focus.?

Thanks for reading, be grateful and enjoy the winter.

Stephen