Seasonality Affecting SERPs, Houseplants… And Online Marketing

I had a great time today speaking on the?SEO panel at the Mid Atlantic Marketing Summit.?

Notes that I jotted down:

Top answers to what are you paying close attention to in SEO?

• Helpful Content update
• Google Analytics 4 ASAP
• Solving for searchers intent is hugely important

STAT Search Analytics for visualization of performance of brand terms was mentioned as a tool to keep an eye on.?

Mistakes brands are making with SEO

• Only writing content for bottom of the funnel
• Not answering questions their ideal buyers are asking/thinking about.

Leading into myths marketers still believe:

• Quantity is good for blog posts
• SEO is magic and doesn't require investment, and
• Only longform content is going to rank.??

In the newsletter last week, I mentioned that given the (relative) success of the newsletter?experiment on LinkedIn, I was going to try a webinar on LinkedIn.?Unsurprisingly, the process of setting it up was clunky. <deleting several paragraphs of painful details>

What were the results??

• LinkedIn has a cap of 1k people you can invite to an event/week.?I probably invited 500ish relevant people.?The "invite" functionality is rough - picture a window on your screen, with no ability to resize it, and endless?scrolling.??
• 29 people registered.
• About 10 attended.??

Both the invites to registration ratio and attendee to registration ratios were very good.?6% of invitees sign up was fantastic and speaks to the ability to target the right people and the ease that LinkedIn provides in clicking to sign up.?However, as familiar in most?"building on rented land" platforms, there are?drawbacks including a lack of ability to message attendees?and no post event?follow up options.??

Next time??More lead time, as it seems to take a little time for the LinkedIn algorithm (its version of SEO) to catch up and put in front of potentially interested people you haven't invited.?And, we will probably go to the trouble of figuring out a streaming platform to use for LinkedIn Live, to see what kind of boost we get for using LinkedIn's tool vs. an external one.??

Stay safe,

Josh

We're deep in 2023 planning - love using stuff by?Verne Harnish?and?David Fields?(whose new podcast is great).?Who do you rely on for planning?

How Seasonality Affects The SERPs And What It Means For SEO

Jumping up and down the floor

My head is an animal

And once there was an animal

It had a son that mowed the lawn

The son was an OK guy

They had a pet dragonfly

The dragonfly it ran away

But it came back with a story to say

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In the night while my body slept in my bed

My mind was running through the woods instead

One hundred miles an hour in the fast lane

One hundred miles an hour in my head

Vagabond dreamin' takes me through the night

Sippin' whiskey by the river living out of sight

One hundred miles an hour in the fast lane

One hundred miles an hour toward the light

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Everyone I come across in cages they bought

They think of me and my wandering but I'm never what they thought

Got my indignation but I'm pure in all my thoughts

I'm alive

Wind in my hair, I feel part of everywhere

Underneath my being is a road that disappeared

Late at night I hear the trees, they're singing with the dead

Overhead

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Find me way out there

There's no road that will lead us back

When you follow the strange trails

They will take you who knows where

If I found a way to stay with you tonight

It would only make me late, for a date I can't escape

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If I get too close

And I'm not how you hoped

Forgive my northern attitude

Oh, I was raised out in the cold

If the sun don't rise

'Til the summertime

Forgive my northern attitude

Oh, I was raised on little light