?? SearchGPT Arrives

Today’s Insights

• SearchGPT is powered by Bing
• Meta AI has 500M active users
• Google’s hits record ad revenue
• TikTok helps Creators manufacture products
• Amazon is the fastest-growing major ad platform

Firstly, big congratulations to my former colleagues at Digital Marketing agency, Croud who recently sold a majority stake to continue their expansion.

Campaign Live

?? SearchGPT: Powered by Bing but uniquely ranked

ChatGPT opened up its search feature to all Pro subscribers, with plans to gradually roll it out to free accounts too.

The search tool seems to be powered by Bing’s index, though ChatGPT isn’t simply copying Bing’s results.

OpenAI’s VP of Engineering explained, “We use a set of services, and Bing is an important one.”

But ChatGPT ranks content independently, so results won’t look quite the same as Bing’s.

As a practical step, you can start using (or dust off your login for) Bing Webmaster Tools to see your organic Bing performance.

Another bold move: OpenAI is promoting a Chrome extension that automatically changes your default search engine to SearchGPT.

Read more: OpenAI

• Starting your digital marketing career transition?
• Go from feeling stuck to a Meta Certified Ads Manager in weeks.
• Try it free for 7 days

?? Jump in here

?? Meta’s Q3 results show that the average price per ad jumped 11%

Also, Meta AI, a virtual assistant that appears natively in apps like Facebook and Instagram, is nearing 500 million monthly active users. As we included last week, Meta is now providing their own search results within Meta AI.

Marketing Dive

?? Instagram adjusts video quality based on post engagement and Internet speed

According to Adam Mosseri, when content isn’t watched frequently, Instagram may lower its quality to save resources but will boost it if views increase again.

Lindsey Gamble

?? Google's new AI-powered search ad tool targets low-traffic search queries

In beta, ‘Search Bidding Exploration’ finds low-traffic queries that are not covered by an advertiser’s existing keywords and will “bid intelligently” on behalf of the advertiser.

AdWeek

???The?Google Ads ‘optimization score’ now highlights competitors influencing performance

Advertisers can see for example that their campaigns "lost impression share due to competitive pressure from [amazon.com]”.

Search Engine Land

?? Google Ads confirms a pilot of a new asset type, ‘business links’

Google said business links can "adapt to different customer journeys to help improve your ad’s overall performance." Google confirmed business links and sitelinks can serve together or separately.

SE Roundtable

?? Google’s ad revenue hits a record quarter

Revenue reached $65.85 billion, up 10% from last year's quarter of $59.65 billion, as the wider digital ad market continues to grow.

Axios

?? TikTok plans to help Content Creators manufacture their own products

According to Business Insider, TikTok is connecting influencers to manufacturers to create and sell products on TikTok Shop.

Business Insider

?? Amazon is the fastest-growing major ad platform

Amazon's Q3 earnings showed a 19% rise in ad revenue, to $14.3 billion. It is the highest ad revenue growth figure of the major tech giants — just ahead of Meta (+18.7%) and outperforming Alphabet’s Google (+10.4%) and YouTube (+12.2%).

CNBC

?? LinkedIn launches post-boosting feature for lead generation

The post-boosting feature lets businesses promote organic content and optimize towards leads.

LinkedIn

You’re caught up ??