Searchandgrow#37
Hi there,
Hope you had a fantastic weekend, and you’re starting your week in the best way.
I hope you enjoy it and find it useful!?
Firstly, I’d like to thank our sponsor SE Ranking
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Now, let’s dive in:?
1- Hottest Search news of the week:
This week, we’re going to focus the newsletter on Google’s new Search Generative Experience, which is going to completely revolution the world of Search.?
You probably know, by now, that Google has announced a "new era of search".?
They revealed that Google will be incorporating "generative AI capabilities" into search results:
Their Search Labs experiment will give users AI-powered snapshots that answer their queries.
This is going to dramatically change the search results and businesses are going to need to adapt to the changing landscape.
You can read more about it in the following articles:?
https://blog.google/products/search/generative-ai-search/
Really exciting and scary times are coming with this big, massive shift happening in the Search Industry, so we should all adapt and work together to thrive!?
Interaction to Next Paint (INP) is a pending Core Web Vital metric that will replace First Input Delay (FID) in March 2024.
Find out more about it here:
2- Quick SEO tip
This week’s SEO tip is about the importance of crawlability and indexability and how they affect SEO.
Crawlability describes the search engine’s ability to access and crawl content on a page.
Indexability, on the other hand, refers to the search engine’s ability to analyse and add a page to its index.
The fact that Google could crawl your site, might not be able to index all its pages, due to indexability issues.?
Tools to analyse and manage crawlability or indexability of your site:?
? Google Search Console - Crawl stats report & indexing report.
? Screaming frog spider (to audit what pages are indexable and other aspects of your site)? & log analyser (to analyse logs)?
? Sitebulb, and All in one SEO tools like: Seranking, Semrush and Ahrefs.
3- Top PPC Tip
When it comes to optimising your ads, it’s important to test different headlines, so here you are a few examples of effective ad headlines.
1- Share outcomes: helped x number of people/ help you achieve your best health.
2- Price oriented: from ￡10 per month.
3- Call to Action: book now to get 20% off.?
Those are some idea, but there are plenty you can use to test your headlines to improve your campaign performance.?
Test them out and let me know how it goes!?
4 Top Search articles + tweets
Mastering incremental ROAS for better PPC performance?
What ads look like in the new Google Search Generative Experience by Search Engine Land
2023’s Top 7 Local Search Ranking Factors, Illustrated and Explained by Miriam Ellis
Guide to Mapping Keywords by @tatiana-tsyulia
5- SEO tools + resources
This week’s I’d like to share this amazing SEO resources?
Technical SEO tools by Merkle .
- SEO/Marketers pro to follow
Digital Azeem , Digital Marketing Lead @AzeemDigital
Follow him on Twitter here:
7- Not everything is about SEO
GA4 tools and resources by IKAUE & I?aki Huerta (ikhuerta)
8- Where to learn SEO/PPC
Search and grow podcast:?
You can listen to it on:
Spotify:
Google Podcast:
And that’s all, folks.?
I hope you enjoyed and you found useful.
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PS I'd love to hear your thoughts on the newsletter and feel free to share with your network.
Thank you and love
Toni Navarro