Searchandgrow27

Hi there,?

Hope you had a fantastic weekend, and you’re starting your week in the best way.

Thank you for reading my newsletter, and I wish you to learn something useful today.

Firstly, letting you know that you can sign up to get the newsletter in your inbox every week with more content, better format, and you will have it there to check anytime!

Sign up here

Secondly, we’d like to thank our sponsor SE Ranking

SEranking is a top-rated all-in-one SEO platform, which we use and we highly recommend?

Try the tool 30 days for free here.

(Exclusive for the Search & Grow Community)?

Now, let’s dive in:

1- Hottest Search news of the week        

#chatgpt and Whisper API are now available to everyone.

Check the news here.

Or check Danny Richman’s tweet here.

More good news as you can integrate ChatGPT using Zapier.

Find more about it here.

Performance Max New Features announced by Google.

Read the full blog here;

New Google SERP features.

Google has now rolled out blue highlighting of content and larger font within paragraph featured snippets.

This test dates back to September of 2022, where the highlight would should in both yellow and blue.?

Find everything about it here on Brodie’s Clark page:?

Last week,? #WTSFest (Women in Tech SEO festival) happened, and I’d like to shout out to the amazing group of Women in SEO and to Areej AbuAli

Here her twitter account ?for making it happen and inspiring so many others.?

If you haven’t yet, follow them on Twitter here, support them, and hire them to speak at future SEO events and conferences.

Well done ladies!?

2- Top SEO tip         

The importance of building a Users & SEO friendly site architecture is key to attract quality traffic and convert users into clients.

One of the biggest mistakes I see in websites is they have a bad defined architecture, which can be stopping them from ranking well and are offering a poor user experience.

Website structure is important for other reasons, such as the overall user experience, crawl efficiency, and helping Google understand the context of your pages.?

Check this tutorial here by Backlinko on how to build a friendly SEO architecture.

3- Top PPC Tip        

This week’s Google Ads tip is about Google Recommendations & the type of advice that you can get for Google Reps.

Firstly, I’d suggest to analyse first Google Ads Recommendations before you implement them, as from our experience of many years managing accounts, some of them are not going to help you achieve better results.?

A great article on reassessing Google Ads Recommendations by the Search Engine Land here.

And secondly, I’d say that don’t trust Google Reps Advice as they are always following a script.

Most of the time they are going to suggest you to invest more budget or test new campaigns, even if you haven’t even optimised one properly.

So be careful who you take advice from, It’s better to pay for an experienced consultant than trusting free but bad advice.?

What’s your experience with Google Reps?

4- Top Search articles + tweets         

• SQL for SEO by Antoine Eripret . Find here.

• Planning for AGI and beyond by Open AI. Find here

• Chat GPT uses for SEO by Olga Zarr . Find here.

• How to use Google Business Profile Services by Tim Kahlert (Hypertrix). Find here.

• Google's Gary Illyes: Authorship, Links & Disavows Less Important Than SEOs Think. Find here.

AI alignment problems in Paid Search by Philip Taylor . Find here.?

• Top 6 Performance Max Campaigns Best Practices by Jack High. Find here.

5- Powerful and useful Search Tools        

A? SERP Preview tool released by Sam Underwood .

To replica your search listing to perfection and optimise.

Definitely worth trying!?

Here is the link to it.

6- SEO professionals to follow         

Antoine Eripret : International SEO pro worth following on Twitter: https://twitter.com/antoineripret

Claire Carlile : Local Search Expert at Bright Local?

Follow her on twitter here

7- Not everything is about SEO        

This week I’d like to share this interesting twitter threat by Krista Seiden

Giving advice on migrating from Google Analytics Universal to Google Analytics 4. Please find here.

And here is her full blog about it.?

7- Where to learn SEO & PPC         

Stay on the top of your UX best practices.

In this podcast, Sara Fernández Carmona shares some useful advice on how UX and SEO should work together to offer the best user experience.

Listen or watch it here.

Search and Grow Podcast?

The new episode 4 is ready for you!?

In this episode 4 of the Search and Grow podcast, I really enjoyed talking to Sara Taher about all things SEO.

She is a very experienced SEO consultant, you can tell by the useful and easy to understand advice she shares in her blogs and posts on social media.

During the session, we covered important SEO topics: ??

• Content Strategy
• Content Audits
• E-E-A-T
• Topical Authority
• Entity SEO

And much more! ??

You can listen to it on:

Spotify.

Google Podcast.

Anchor fm.

I hope you learn something new, and you have as much fun as we did recording it!

And that’s all, folks.?

I hope you enjoyed and you found useful.

Sign up here to get the newsletter right in your inbox.

Thank you and love

Toni Navarro

PS I'd love to hear your thoughts on the newsletter and feel free to share this link with friends to sign up to it too.