SEARCH and you will find!

I was in a team meeting on Thursday. We were working through creative ideas to source more candidates. The usual challenge all teams are facing- a lack of applications, and the need to actively search for roles at all levels. The entire industry is talking about it, it’s the new norm (well, some feel the market will recover, but it certainly is the current state of play).

My colleague, an incredibly well-respected TA professional stated openly;

“Maybe we should be running 100% search assignments.”

My instant reaction was to suggest that some people still want to apply for jobs, and we shouldn’t be hindering the choice candidates have in terms of how they engage with recruiters. But I’ve reflected on this over the past few days, and I think I may have been wrong!?

I facilitate an online networking group for Recruitment professionals (Rubberband- the Recruitment network for all) . I had a scroll through the forum yesterday and noticed a consistent theme. People getting frustrated with the monopoly the main job boards are holding over our industry. Job advertisements at an all-time high- but applications at an all-time low.?

Then the biggest frustration of all - the price inflation! The new “pricing models” that are making the investment in job boards squeeze our already tight budgets. We invest heavily in a process that is no longer giving us the results we need to effectively meet the needs of our businesses. LinkedIn data even suggests that the average Australian company spends 39% of their recruitment budget on job boards/advertising!?

A strong ATS will have a customer centric job board/ careers page. My argument was that we should still give candidates the opportunity to search for open vacancies and apply. If your ATS doesn’t have the capability for this to occur, I’d be surprised. Most ATS platforms will also have the ability to post for free to a variety of job boards and LiveHire is no exception!

I love LiveHire for so many reasons. But in this new world of recruiting, there is another benefit that makes it stand out from the pack. LiveHire helps your team shift the focus from passive channels, such as job boards, to proactive channels, such as talent communities, referrals and internal mobility.?

You can utilise AI matching to help you source candidates, not just form your own talent community, but also from the LiveHire “live market”. This then helps you to:

• Create talent pools aligned to your specific needs as an organisation
• Artificial Intelligence suggests well-fitted candidates to give you a head start
• Build a pipeline of candidates before a hiring need arises and engage with targeted communications

This will then enable you to engage with candidates in a way that works for them. You are strengthening your employer brand through effective communication, and providing a seamless experience that is critical. Why should we wait for candidates to come to us, when we need/ must reach out to them? It is becoming the expectation, and as the world of recruitment transitions, this is how we should invest our energy and budgets.?

LiveHire empowers effective, targeted outreach through features such as:

• 2-way SMS and email engagement technology
• Capturing complete records of candidate communications in live profiles
• Rapid candidate response times, and the added efficiency of candidates only needing to complete their profile ONCE!?
• Hyper-personalised job invitations- the ability to control your CX and provide an experience that is reflective of the experience you provide your customers.

So rather than investing in job boards with minimal returns, why not invest in your talent pooling and search technology/capability?

For me, it simply makes sense. Do more of what’s working, and less of what’s not.

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