Search term management with ChatGPT

With the push to broad match by Google search term management is more important than ever. The algorithm will go after anything remotely relevant to your keywords, and when working with smaller budgets this is something that can cost you, or your client, a lot of spend.

In the past search term management took less time because you didn't have as much data to work with nowadays. Luckily for us marketeers ChatGPT can help you analyze and format search terms in bulk.

In this case i took the search term report for a driving school and put the list in ChatGPT. The response i got was:

It looks like you've listed a large number of driving schools, related services, and common questions about driving lessons primarily from the Netherlands. This could be useful for comparing prices, checking services across different schools, or identifying schools in specific areas. If you have a specific question about these driving schools or need advice on how to choose one, let me know how I can assist you further!

Next i asked ChatGPT to give me a list of all places in the report. This because i don't want to show my Ads to people searching for driving schools outside my target region. ChatGPT gave me a nice list of cities to exclude.

Now i asked to give me a list of all names in the list. Again the response was a list of competitors to exclude (thank you Broad match to show ads for these terms). I gave a prompt to make this list exact and excluded those as well. With a small adjustment in the prompt because i got a list formatted like this:

[rijschool] [van] [nelen]

So with a small adjustment in the prompt this was solved.

But, even better would be to exclude the competitor terms broad on the name, you've got tools that analyze search terms as n-grams but ChatGPT can do the same.

I've asked for N-grams on the list of names and the response was a split out list for Unigrams, Bigrams and Trigrams. After cleaning up the output the result was a great list of broad exclusions to use in my account.

Boxi

Amrit

Meteoor

Edwin

And so on.

This is just another example how i use AI to speed up my work. Where in the past i had to dive in the reports manually and analyze all data now this tast now takes only 5 minutes.

Before you start using ChatGPT to speed up your workflow make sure you understand the effects of adding negatives like this. In other words, know your basics. Only then you can decide if some keywords should be excluded, and always check the output before pasting it in Google Ads.