Search, Social & Analytics // Edition #7
Base Creative
Social media, search marketing & analytics for professional service organisations and corporate communications. B Corp.
Welcome to the 7th edition of Search, Social & Analytics, the newsletter bringing you the latest in the world of search marketing, social media, and web analytics.?
It’s a new year, which means new opportunities across the world of digital marketing. 2022 saw Twitter fall into chaos, Google change its criteria for judging search results, GA4 put limits on exporting its data and more. We’re here to help you make sense of it all, and what you need to know at the start of 2023.
Search
It’s easy to feel bombarded with predictions at the start of the year. That’s why the Base Creative team has cut through the speculation to explore the biggest events of last year that are going to impact businesses in 2023. With Google’s Helpful Content Update and the change to the search engine’s “E-A-T” criteria for judging results, many of the most impactful changes will be in the world of search marketing.
Head of Search & Content Abby W. also broke down how long it takes Google to index a site so that it can appear among other search results. With artificial intelligence causing ripples among content marketers, Content Strategist Charlie Stewart explored the areas AI can help content marketing campaigns now, and where the new technology still falls short.
Social
2022 was one of the hottest years on record in the UK, making ESG (environmental, social and governance) action more important than ever as businesses strive to do their part. Senior Social Media Strategist Rebecca Holloway has been diving into the cutting edge world of ESG content on social media, particularly how TikTok has become the frontline for a new window into the content world. She has also broken down the social media image and video sizes all businesses will need to know in 2023.?
Analytics
The end of last year saw shockwaves through the analytics world as Google Analytics 4 introduced quotas (limits) on how much data could be exported to Looker Studio. This has huge implications for businesses rightly relying on a data-driven approach to their marketing. Director of Client Success Anna Corbett , writer of our ultimate guide to GA4, explains these new quotas and how they will impact small businesses.?
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Bonus
The start of the year can be a very busy time, and it’s important not to forget your team’s wellbeing concerns if you want to avoid burning them out before you’ve been able to reach your new year ambitions. That’s why Rebecca Holloway has explained how we promote team wellbeing at Base Creative.?
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