Search, Social, & Analytics // Edition #6
Base Creative
Social media, search marketing & analytics for professional service organisations and corporate communications. B Corp.
Welcome to the 6th edition of Search, Social & Analytics, the newsletter bringing you the latest in the world of search marketing, social media, and web analytics.?
Earlier this month our Senior Social Media Consultant Rebecca Holloway presented at brightonSEO ’s Paid Social Show, hosted by Iain Scott , on the importance of thought leadership on LinkedIn.? Just one week later, Rebecca was awarded Social Media Manager of the Year 2022 at the Digital Women Awards.?
That wasn’t the only cause for celebration. This month marked 2 years since Abby W. joined Base Creative, during which time she has transformed our search and content marketing offering.
This was also the first BrightonSEO where the entire team was able to get together and attend. By the end of our time on the south coast, everyone was bursting with ideas and insights - here are just a few of them.?
Search
Senior Search and Content Consultant Abby Webb takes you through building the perfect site for your audience this month starting by explaining the must-haves for a high-converting landing page.?
Then, Abby explains how you can find out the questions that your audience is asking. If those insights see you rushing to make updates to your site, Abby is also there to guide you through the next steps, breaking down the time it takes for Google to index new and updated content on Google Search.?
Social
If you missed Rebecca’s brilliant BrightonSEO talk, a written version explaining why we use thought leadership at Base Creative and exactly how you can too is now available on our site.?
Rebecca also explores the surprising recent statistics showing that TikTok’s search function is beginning to outpace Google Search among Gen-Z, and provides an up-to-date guide of all the social media image and video sizes you need to know for your next social campaign.
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Analytics
Abby is back explaining how you can use GA4’s enhanced measurements to find out exactly what your audience is looking for once they’ve landed on your site.?
Unfamiliar with GA4? Base Creative is providing a comprehensive, downloadable beginners guide to the reporting platform, while Director of Client Success Anna Corbett breaks down the biggest difference between GA4 and Universal Analytics: how GA4 tackles tracking in a world without cookies.?
Bonus
After the first BrightonSEO with the entire Base Creative team in attendance everyone wrote up their takeaways including insights on team wellbeing, greenwashing, and the value of speaking at conferences as a form of content marketing itself.?
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