Search Intent: What It Is and Why It’s Important for SEO
When people search online, they have a reason for their question. This reason is called "search intent." Understanding search intent is very important for making a website successful. In this blog, we will explore what search intent is and why it matters for SEO.
What is Search Intent?
Search intent is the goal behind a person’s search. For example, if someone types “how to care for a fiddle leaf fig,” they want to learn how to take care of that plant. On the other hand, if someone types “buy fiddle leaf fig,” they want to purchase one. These two searches show different intents. Knowing what users want helps websites provide better answers.
Why Does Search Intent Matter for SEO?
Search intent matters for SEO because it helps websites rank higher on search engines. When a website matches the intent behind a search, it attracts more visitors. For instance, if your plant shop writes articles that answer questions about caring for plants, more people will visit your site. This means higher traffic and better chances for sales. In summary, understanding search intent can improve user experience and grow your business online. Read More…