Search Intent and SEO for Digital Marketing
Will Kindred
Teller at Macatawa Bank. Undergrad student at Grand Valley State University achieving paralegal certificate. Davenport University Graduate 2023.
After listening to and watching the video titled How to Use Search Intent to Get Results from SEO , I discovered many ways that search intent can be a useful tool in digital marketing and marketing in general. In the video Mitch Causey does a really good job of explaining how we can use search intent and keywords to benefit our businesses in many different ways. One of the concerts that Mitch Causey discusses is the intent funnel . The intent tunnel is an incredibly useful tool for digital marketers doing research on what keywords people use to search for products.
Top Level: There are three different levels to the funnel and at the top of the funnel the search intent is low. Not many people who search in the area are looking to spend any money or to purchase an item. the traffic is very high because people who are searching in this area are attempting to gather more information.
Middle Level: Next you have the middle section. The search intent goes up a little from the top section. People searching in this section have much more intent to purchase an item, but they are still doing some research on the item to ensure that they are ready to purchase. The traffic is lower that the top section because there are people when searching for a product don't make it this far in their search. People in this section are often making comparisons and looking for things that are making products different from each other. Now we can talk about the bottom of the funnel of intent.
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Bottom Level:At the bottom the intent to purchase is very high. The people that have made it this far have done all the research required to make the purchase. The traffic in this section is quite low compared to the other two sections of the funnel. This is because not many people make it far enough to where they are ready to make that purchase. People searching in this area are looking for incentives and they need to know why I should purchase this item now. They want to know benefits of making the purchase now.
SEO is so important for your businesses marketing setup because it make your website more visible for potential customers (source). I you aren't taking the right steps and if you aren't doing the proper research on SEO you could lose a competitive advantage in your industry. SEO is also a really good way to understand the consumers behavior. You can see what the consumer is looking for directly and what their habits are when purchasing products online.
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2 年Hi Will, I really liked your blog post! I thought you did a great job of making it easily readable, and I also liked the picture of the detailed tunnel that you had. The detailed tunnel that you involved really helped to explain the different steps to the intent funnel. I feel that a visual like this really helps to make the reader understand the topic because it nicely lays out all the knowledge that is presented. Moving on, I feel like you picked a very important topic that Mitch talked about in relation to SEO. The intent funnel is something that is very important because it can help determine the engagement and intent of customers. I also liked how you mentioned how if you aren't doing proper research then you can lose a competitive advantage. Another thing that I would like to add that I think is really important is the use of keywords, because that can help show you exactly what the customer is looking for and can help you market to them. Keywords are also something that could help your specific website stand out because it would generate more traffic and then this would ultimately lead to better sales. Overall I really like what you presented, Great post, Will!