Softball Season is Approaching!

With Spring now in full swing, we’re delighted to announce that we will once again be sponsoring the Charity Softball League!

Now in its 21st year, the Charity Softball League is the true embodiment of sportsmanship, networking, inclusion and diversity in the third sector.

And having joined our first sponsor's meeting of 2024 back in March, we’re currently busy planning our support to make this year’s finals even better than the last!

Remember the sweets, the space hoppers, and the incredibly popular Boomerang photo booth?— we’re looking to top it!

Although registrations for the League aren’t open just yet, we’re excited to get the ball rolling.

Stay tuned for more updates on registration and what The Production Hub has in store for this season!

The Unstoppable Rise of Direct Mail

2024 has already been an incredible year for direct mail and with the 2024 State of Direct Mail Report revealing that 9 out of 10 marketers say that direct mail is returning the highest ROI among all channels they utilise, it looks like things are only getting better!

Rising from 74% in 2023 and 67% in 2022, this number has consistently increased over recent years, suggesting that direct mail continues to earn its place as a channel that marketers can depend on to deliver results.

The report also reveals a year-on-year increase in agreement on direct mail’s effectiveness in conversion and response rates among marketers, with percentages jumping to 85% and 84% respectively in 2024, as opposed to 74% in 2023. This reflects a more strategic use of the channel to drive responses and conversions.

Reflecting their confidence, 82% of respondents plan to increase their direct mail spending in 2024, a significant rise from the 58% who reported budget increases in 2023.

So, what makes direct mail so effective? The Report cites its tangibility, personalisation and distinctiveness.

The Power of Tangibility

Unlike digital ads that fleetingly appear on screens, direct mail offers a physical connection with the audience.

This tactile engagement fosters a higher response rate, as recipients are more inclined to interact with something they can touch and feel.

Personalisation at its Best

Direct mail’s success is also fuelled by its ability to be highly personalised.

Utilising data to tailor messages and offers to specific recipients boosts relevance and action rates.

Whether it’s making a purchase or following a call to action, personalised direct mail speaks directly to its audience.

Different to the Rest

In the deluge of digital communications, direct mail cuts through the noise.

With significantly less physical mail compared to emails or online ads, direct mail pieces grab attention and avoid getting lost in an overcrowded digital space.

For information on how we can help you boost your ROI through direct mail, get in touch today!