Search Is History ...
Bing Chat - Direct to yoiur desktop

Search Is History ...

I have seen that future for web search and its not Google.

If I was working in Google now I would be more than a little uncomfortable at the pace at which AI chat has exploded with the arrival of ChatGPT. If you haven't heard of it or were are living under a rock - it's a very clever AI enabled chatbot. In simple terms - you ask it something via a website chat box and it gives you the answer but with amazing accuracy instantly. Its not just the speed its the fact that the answer is in a "human-like" reply that is totally different from the search results pages you get with Google.

I have been on the web since the start. I remember a time before AI, before Social Networks back to the start when search engines (directories actually) like Altavista we just that - directories where you search for results but there was little or no intelligence to the results returned. Google emerged as the leader when it figured out that relevancy was the key when searching so worked on its algorithm which is still secret to perfect this. Web designers, content writers and SEO experts have been battling ever since to try to beat each other to the top of SERP (listings) in a battle that has only ever really suited Google to exploit its dominant position.

Then along comes CHATGPT - an absolute game changer in terms of search on the web. I think we will look back years from now and laugh at how we used to search pages and then have to trawl through the results (hit or miss) to find information we were looking for. Here come the new generation of AI Chatbots who will now do that for us. They will do the search, they will assess the results and they will present an answer based on relevancy, accuracy and unbiased. That's quite a change from where we are now with paid listings, fake news, et al all in the mix of search results.

Below is an example from The New Bing - Chatbot where I asked "Who is playing at Glastonbury 2023 ?"

No alt text provided for this image
The New Bing Chat Bot

As you can see the answer is short, concise, correct and also has links to other online reference source for me to explore - if I want to. It also suggested to me that I check "schedule and budget" so the second reply is even more useful. The game changer here is TIME. I didnt have to spend the time looking for and through those other websites to find this information. The process of finding as we know it has been completely reversed. Plus if connected via my Microsoft Account - Bing would possibly have access to my Calendar so the chat may become even more relevant based on my availability. From that point of view our concept of online search is history. Searched has evolved into Chat - instantly.

Bing's next step is to roll out a chat box into the next release of Windows 11 directly onto the task bar. Think about the impact that will make for tens of millions of Microsoft devices users overnight. Its a massive change and as soon as that happens - why would I want to use a Google search ever again?

END.

要查看或添加评论,请登录

Jason McGee的更多文章

  • I am primarily a web designer ... but ...

    I am primarily a web designer ... but ...

    Someone mentioned to me recently that I don't make enough noise about the fact that I am digital tourism consultant. I…

    1 条评论
  • WATCH - 2min 30 Update on January Projects

    WATCH - 2min 30 Update on January Projects

    Visit www.jascom.

    1 条评论
  • Our Climate has changed quickly - Have we?

    Our Climate has changed quickly - Have we?

    I was fortunate enough to be in my home Blackrock village in 2016 to witness an unusual weather evet occurred. I am…

    1 条评论
  • What's your Plan B

    What's your Plan B

    It's on days like today when a major storm has cross Ireland and left approx 750,000 homes and businesses without power…

  • ETA - A barrier to Tourism across Ireland

    ETA - A barrier to Tourism across Ireland

    From today visitors from outside the EU will be required to register for an Electronic Travel Authorisation (ETA)…

    1 条评论
  • What's in store for a Digital 2025

    What's in store for a Digital 2025

    I always like to do an office clear out in Jan each year. I am one of those people who is task and goal driven so a…

  • Lookback at 2024 - The Jascom Review

    Lookback at 2024 - The Jascom Review

    Its been a quick year. Maybe its a feeling post the COVID era but that year seemed to fly by but there is just enough…

    2 条评论
  • Is Cyber-Geddon coming ...

    Is Cyber-Geddon coming ...

    Three very different stories in the news recently surrounding a Phone Hack, Dutch Cash and Strange Drones attention…

  • How to build a tourism destination brand

    How to build a tourism destination brand

    Building a tourism destination doesn't happen overnight. If look to the successful examples for Failte Ireland and The…

    1 条评论
  • Preparation is the key to selling on #BlackFriday

    Preparation is the key to selling on #BlackFriday

    As in most things in life preparation is the key to success. With the biggest online selling day just around the corner…

社区洞察

其他会员也浏览了