Search & Grow Newsletter - Issue 28

Hi there,?

Thank you for reading my newsletter, and I wish you to learn something useful today.

Firstly, letting you know that you can sign up to get the newsletter in your inbox every week with more content, better format, and you will have it there to check anytime!

Sign up here

Secondly, I’d like to thank our sponsor SEranking.?

SE Ranking is a top-rated all-in-one SEO platform, which we use and highly recommend.

Try the tool 30 days for free here:

1- Hottest Search news of the week:        

Google SEO Office hours?

Where Google Answers people’s questions on SEO and Google Search.

Watch it here on YouTube to find out the answers:

Google Trends has been updated:?

You can now explore real time trends right on the homepage.?

Find out more about its new design here:

Thanks Aleyda Solís for the heads-up.

3- Google has updated its design on desktop as well.

Google has now launched favicons, site names and 'sponsored' labels in desktop search results as well.

Find out more about it here.

2- Top SEO tip        

What’s EEAT and why is important??

E-E-A-T—Expertise, Experience, Authoritativeness, and Trustworthiness—is a principle Google's search quality raters use to determine the quality and effectiveness of search results.

Quality raters are real people who determine how well Google's search results meet users' needs based on the Search Quality Rater Guidelines.

You can find amazing resources online. Starting with Google Quality Raters Guidelines:?

I'd also recommend you following one of the best SEOs, Lily Ray who is specialised in EEAT

And she has just shared a great presentation on the role of EEAT in ecommerce

Check it out here:

3- Top PPC Tip        

When it comes to running your campaigns, you should always be testing things to improve your campaign's performance.

When a campaign is working, don’t modify anything.

However, you should always be looking at ways to try to test other things.

And I’m not talking here about Google’s Recommendations, what I mean is trying different types of campaigns, formats, and implement constant check and optimisations at campaigns, ad level, device, locations, etc, etc

Google is constantly updating things and everything is moving towards more automation.

For instance, it has recently announced updates for its Performance Max Campaigns:

4 Top Search articles + tweets        

How to find your SEO competitors by Lidia Infante

How 16 Companies are Dominating the World’s Google Search Results (2023 Edition)

17 tips to improve your AI-assisted content creation process by Andrew Holland

Image SEO full optimisation Guide by?Arthur Andreyev

5- SEO tools + resources        

Free Keyword Research Tool:

(AI-Powered) SEO Keyword Research & Ideas

Ultimate SEO freelancer guide by Mark A Preston

6- SEO professionals to follow:        

• Andrew Holland SEO pro, follow him on Linkedin

Crystal Carter (she/her) SEO?

Head of SEO comms at Wix?

Follow her on twitter here.

7- Not everything is about SEO        

The tools in TikTok’s Creative Center are only getting better.

The platform has just launched a Keyword Insights tool to help advertisers uncover top-performing keywords and phrases in TikTok ads.

Marketers can use the tool to explore “trending script keywords,” which may appear in voice-overs, text overlays, or ad captions.

Check the article here:?

Check TikTok new tool here:

8- Where to learn SEO & PPC?        

I know I should not promote myself, but it’s for your own good, as this week I’m running a Free SEO Webinar, where I’m going to be sharing some top key SEO strategies to grow your business in 2023.

Sign up free here:

What will you learn?

In this Search and Grow webinar, I'll be covering the following topics:

1- Main issues that are stopping you from ranking well on Google

2- SEO trends & how to analyse your customer's search behaviour

3- Key SEO strategies that any business can implement

Bonus: Q&A’s

At the end, there will be time for questions, so don’t miss the chance to me anything.

When is the webinar?

Thursday, the 16 of March at 2 pm UK time.

On zoom.

Sign up in the link below:

The session will not be recorded, so you only have one chance to attend.

See you then.

Search and Grow Podcast.

You can listen to it on:

Spotify:

Google Podcast:

Anchor fm:

I hope you learn something new, and you have as much fun as we did recording it!

And that’s all, folks.?

I hope you enjoyed and you found useful.

Sign up here to get the newsletter right in your inbox.

Thank you and love!

Toni Navarro

PS I'd love to hear your thoughts, so feel free to drop a comment below with your feedback or any question you might have!