Search and Grow Newsletter #36

Hi there,?

Hope you are had a great weekend.

Firstly, thanks for reading my newsletter. I hope you enjoy it and find it useful!?

Secondly, I’d like to thank our sponsor? SE Ranking

SE Ranking?is a top-rated all-in-one SEO platform, which we use and highly recommend.

Try the tool 30 days for free here:

Now, let’s dive in:

1- Hottest Search news of the week:        

A new edition of the SEO Office hours, full of interesting SEO questions and answers from Google. Check it out below:

Semrush has released a state of Search report full of insights.

A few highlights:?

?? Average CTR for the 1st position on desktop SERP is 22.2%, on mobile 22.4%. Exploring the searches that are likely to make your SEO efforts pay off becomes more essential.

?? More keywords with transactional (21.1%) and commercial (9.2%) search intent in 2022 as Google presented more commerce-led SERP features.

?? Images appear in the search more frequently.?

Desktop: Images ??42.4%.?

Mobile: Popular Products ??17%

Check the full survey here:?

Google’s April 2023 Reviews Update

Exploring its evolution from PRU to RU, a powerful tremor on 4/19, and how its “Review Radar” found larger publishers

?? The number of ranking domains is shrinking globally. We saw the same pattern across Norther America, Europe, and Australia.?

?? Google has rolled out more frequent yet less intense updates to its algorithm.

New information from Google on how to fix issues with cannibalization

- Quick SEO tip 
        

This week SEO tip is related to the insight on Semrush report.?

As there are different SERP features and formats that are evolving over time, and new ones are coming up.?

So the advice is to analyse properly the SERP features for the main keywords that you want to rank for.

These special results include:?

• Knowledge Panels?
• Featured Snippets?
• Local Packs
• Google Ads
• Rich Results
• People Also Ask questions
• Image Packs
• Video Carousels
• Sitelinks

How can you get that data??

You can go and check yourself directly on Google or you can use tools like Seranking to analyse the potential of that particular keyword, and it will give you some info on features

Alternatively, you can use tools like Semrush.

The aim is to optimise for the different features and formats, always taking into consideration: your resources, competition, and if that traffic is actually going to get you to achieve your business goals.

3- PPC tip of the week        

This week’s PPC is on Shopping Ads VS Performance Max.

Google is pushing us more to try Performance Max campaigns, and although they aren't going to work for every only shop, the only way sometimes to find out is by running a test or experiment and compare.

If you haven’t tried Performance Max yet or want to compare its performance to other campaigns, experiments have started rolling out to help you run A/B tests.

You can set up two types of experiments:

• Performance Max uplift experiment: See how adding a new Performance Max campaign to your current campaign mix drives incremental conversions or conversion value.
• Performance Max vs. Standard Shopping campaign: Test an existing Standard Shopping campaign head-to-head against a Performance Max campaign targeting the same products. See how your results may improve and whether you should replace the Standard Shopping campaign.

Go and test and let me know how it goes!

4 Top Search articles + tweets         

What Are E-E-A-T and YMYL in SEO & How to Optimize for Them

By Rachel Handley / Semrush

New Research: Dark Social Falsely Attributes Significant Percentages of Web Traffic as “Direct” by Rand Fishkin SparkToro

Three Approaches to SEO goal setting

Is Technical SEO dead by Kristina Azarenko

How AI is changing Search:?

5- SEO tools + resources        

Compare two pages content, structured data and more with this new free tool by Samuel Schmitt

Useful to quickly spot opportunities fast vs your main competitors! Check it out?in the link below!

- SEO/Marketers pro to follow 
        

Barry Adams ?? : Independent SEO consultant @PolemicDigital

Kim Dewe : SEO Consultant?

She has built a great site to help you find SEO tools

7- Not everything is about SEO        

If you are dealing with a fear of public speaking, I’d recommend you to join The Keynote Club

Run by max hopkinson , Becca Lamb & Becki Wilson

A safe space for marketing folk to come together, connect and exercise our public speaking muscles!

Sign up for the next one below:

And I’d like to share a brilliant webinar by Joe Glover on how to create a bare minimum Marketing Strategy?

You can watch the recording here:

8- Where to learn SEO/PPC        

Oncrawl has released an International SEO e-book with advice from top SEOs.

You can download it here

Search and Grow Podcast

In this episode 6 of the Search and Grow podcast, I had a lovely time talking to??? Montserrat Cano?about the importance of auditing in SEO and other SEO bits.

You can listen to it on:

Spotify:?https://spoti.fi/42adD3l

Google Podcast:?https://bit.ly/3KP2C1P

Or watch the live version on Linkedin here:?https://bit.ly/41T1AHu

We're preparing the 7th episode right now and I'm actively looking for people to be a guest of the podcast, so if you are interested, drop me a message!

I hope you learn something new, and you have as much fun as we did recording it.

And that’s all, folks.?

I hope you enjoyed and you found useful.

Sign up here to get the newsletter right in your inbox.

Thank you and love

Toni Navarro