Search Engines Introduction

Search Engines Introduction

Hitesh E Hitesh E

Hitesh E

Digital Marketing Intern at Digital Academy 360, Hebbal, Bangalore. I am a professional digital marketer who uses a passion for marketing as a tool for helping companies market and promote their brand and product.

发布日期: 2023年12月6日
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  1. what is search engine ?

  • A search engine is a software system that is designed to carry out web searches. They search the World web in a systamatic way for particular information specified in a textual web search query.
  • when a user enters a search term, the search engine look at the website page titles, contents and keywords it has indexed and uses algorithms (step-by-step-operations) to produce a list of sites - with the most relevant websites at the top of the list.

List Of Popular Search Engines

  • Google
  • Bing
  • Yahoo
  • Baidu
  • Yandex
  • Duck Duck Go
  • Alo
  • Ask

Google Search Engine Facts

  • Google controls over 92% of the global search engine market.
  • Google's parent company, Alphabet Inc. revenue in 2020 was 182.5 billion US dollars.
  • Google processes nearly 70,000 search quries every second.
  • More than half of the worlds population actively uses the google search engine.
  • Since its launch, the volume of search on google has increased by over 10% every year.
  • Every year, the google search engine processes 16% to 20% new keywords.
  • Nearly 35% of product searches in the world start on google.
  • Almost 8% of google search queries are questions.
  • The most searched for keyword on google is YouTube.
  • Over 60% of google searches are done using the mobile phone.
  • Approximately half of the "near me" keywords on google result in a store visit.

2. How does Search Engine works ?

Search Engine has 3 main process.

  1. Crawling
  2. Indexing
  3. Ranking

Understanding Crawling

  • Crawling is the process of finding new or updated pages to add to google (Google Crawling My Website). One of the google crawling engines crawls (requests) the page. The terms often used interchangeably although they are different (but closely related) actions.

Understanding Indexing

  • A page is indexed by google if it has been visited by the Google Crawler (Google Bot), analysed for content and meaning, and stored in the google index. Indexed pages can be shown in google search results (if they follow google's webmaster guidelines).

Understanding Ranking

  • To rank websites, google uses web crawlers that scan and index pages. Every page gets rated according to Google's opinion of its authority and usefulness to the end-user. Then, using an algorithm with over 210 known factors, google orders them on a search result page.

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3. What is SERP ?

  • A Search Engine Results Page, or SERP, is the page you you see after entering a query into Google, Yahoo, or any other search engine. Each search engine's SERP design is different, but since Google is the most popular—holding over 92% of the market share—we'll focus on their features and algorithms.

Search Engine Marketing

  • Search engine marketing or SEM is a way to promote your website, product or service, using search engines.
  • By using any of the paid medium which is referred as PPC (Pay Per Click).
  • And Organic medium which is referred as SEO (Search Engine Optimization).

Difference between SEO and PPC

SEO

  • organic positions
  • traffic over time
  • long-term results
  • ongoing process
  • improves visibility
  • free/lower cost

PPC

  • paid positions
  • immediate traffic
  • immediate results
  • one-time setup
  • improves sales
  • only paid

SEO + PPC =SEM





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