Search Engine Strategy Basics part 1 continued

Quality Content

There are numerous reasons why “Content Is King”.

From a viewer’s perspective, content not only invites them to visit your website but encourages them to return on a regular basis.

It’s a relatively simple equation…

They’re looking for valuable information. Give it to them.

From a search engine perspective, content is one of the primary factors in determining just how much weight or importance should be given to any web page.

Unfortunately, this one isn’t quite as simple an equation…

Search engine crawlers gather and index content. Figure out how to make them place your content higher on the results ladder than some other website.

Of course, in order to become King, content needs to be of considerable quality. In order to remain King, content needs to be updated on a fairly regular basis.

Not to mention the fact that you also need to add content (new pages) on a regular basis. If not, whatever ground you initially gain will simply fade away. And so will whatever search position or rank you’ve achieved.

Naturally, you can manually add content by writing everything yourself. But that alone would be far too time-consuming. Especially when you consider all the other webmaster tasks that need your attention.

So let’s talk about automating the task instead…

One of the best methods for gaining quality content is to include keyword-rich articles on your website. And rather than take the time to write them yourself, you can simply search for and accumulate articles that others have written.

Of course, doing that can also eat up a great deal of time. To minimize the task - as well as enhance the results - you can simply use the following software program.

Article Equalizer

https://www.articleequalizer.com

 This allows you to accumulate up to one thousand articles with just the click of a button. And, you can do it based on a specific topic or keyword.

Use the articles to add quality content to your existing websites or use them to built entirely new niche sites. Either way, this is one of the fastest and most efficient methods of gathering quality content.

RSS feeds are yet another superior method. Not just for gaining content but keeping it fresh and updated as well.

Depending on what feed or feeds you happen to choose, the content can be as simple as a list of topic-related links or as complete as a full-scale, full-page article. And of course, there’s everything in between.

The most common choice for RSS feeds are the ones that display a list of topic-related URL’s with a brief description beneath each one. The reason this type of feed is most popular is the fact that the brief description allows more potential for targeting specific keywords.

For example, if the topic of your website is golf and you want one of your pages to be optimized for the keyword “golf swing”, you would want any and all content to include that particular search phrase.

It’s no different than optimizing any other content on your website. You have a specific keyword and you need that phrase to be included in such a way that it will carry significant weight with the search engine crawlers.

If you can’t accomplish that, you’re merely shooting in the dark, hoping to gain targeted viewer traffic without actually targeting it.

The goal is to add content that is geared toward specific keywords. And RSS feeds are no different than any other content. If it doesn’t include the keywords, you’ll merely get search engine credit for having generic topic-related content.

Of course, what you really want - and need - is to gain rank and listing benefit from whatever content is added. That’s the whole purpose… to gain enough search engine recognition which in turn gains you targeted viewer traffic.

That being the case, the ultimate software program would be one that could automatically place RSS feeds on your pages while at the same time do it based on specific keywords.

Fortunately, there is such a program. And it’s the best software available…

RSS Equalizer

https://www.rssequalizer.com

What you achieve by using RSS Equalizer is instant theme-based content, the kind that search engines like Google are looking for. And because the content changes each and every day, you can count on receiving more frequent visits from search engine crawlers.

So the ultimate result is just what you’re hoping to gain… faster indexing, better search position, and higher page rank.

To be continued....

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