Search Engine Optimization (SEO): Improve Website Ranking Organically

SEO, or search engine optimization, is the process in which certain changes and inputs are made for a website so that it ranks higher on the list of the results page when people look up searches with related keywords. This article will be a beginner’s guide to search engine optimization and will go into detail about the types of SEOs and how you can utilize them to draw more engagement to your website too.?

What is Search Engine Optimization (SEO)?

What is search engine optimization? You might have come across that word in reference to digital marketing terms.?

Informally called SEO, it’s a process that involves changing and inputting certain steps to better rank content on the internet. Essentially, when you type out a question, or a keyword, on the internet, there will be thousands of articles mentioning those specific keywords, so a search engine (like Google, bing, etc) has its own algorithm to decide which content will be shown on the first webpage and the last. There are, in fact, differences, but for the sake of continuity, let’s stick with SEO for searches using Google.

Importance of SEO:

When people use the internet to browse products or services, chat up people, or look up definitions, they all start from a common point- the search bar.

SEO helps to ensure your article/ webpage content ranks higher on the results page of that search. If your website ranks on the first page, and the higher it is on the first page, the more people would often encounter it when they look up searches matching your keywords.

And as a result, your content would have much better visibility and engagement with the audience of the internet as a whole. From a marketing perspective, SEO strategies have a much better conversion rate, as compared to conventional models of marketing or advertising.??

How to become an SEO expert?

There is no one specific formula for becoming a search engine optimization or SEO expert. The search engine sets up the algorithm, and the rules for ranking websites, in order to better your SEO skills, it is necessary to have a foundational understanding of how search engines function. The reason we’re sticking to Google as our search engine is, because, it constitutes the largest share of the market, and has the most number of people who use the internet, compared to any other search engine.?Click below to continue reading...