Search Engine Optimization Secrets Exposed

So what is Search Engine Optimization?

Search Engine Optimization or SEO is a system of improving the rank or visibility of a website or webpage in search engines. I am sure that you use Google to look for information. When you type in a term to search for, the results that show up are websites that have done their search engine optimization properly.

Web administrators employ SEO because of the theory that the more frequently a site appears on the first page of a search engine (whenever a user searches), the more probable that it will be visited and read by a user.

Search Engine Optimization is a type of marketing that helps promote your website's or blog's web presence. If you do it properly, your products and services will be within the view of prospective customers. It covers various types of searches that a person may perform. This includes local search, image search, video search, and others.

The Business Model

SEO may generate a return on investment as a result of customer interaction but you do not pay search engines to attract this type of traffic which is also known as organic search traffic. Organic search traffic is traffic that is produced by the relevancy rankings of a search engine and not by alternative methods such as Pay Per Click.

Changing the design of your website or blog, both at the front end and backend to optimize it will incur costs, as well as using some techniques that will improve its ranking on a web search. You will also need a way to track these search results to be sure that your website or blog stays at least within the top 10.

How To Get Started with SEO

Optimizing a website or blog to improve its web presence involves a number of options:

1. You can edit its content and HTML as well as associated coding to increase its relevancy to specific keywords.

2. You can also remove the barriers to the indexing activities of search engines. These change from time to time, especially within Google. When your website or blog is indexed, it basically means that it is part of the search results and you can begin to use your SEO strategies.

3. Promotion of the website to increase its number of back-links; back-links are incoming links to a website or blog. They were initially a means to navigate the web, but now they have become more important in the Search Engine Optimization business.

White Hat SEO Techniques

White hat techniques are widely accepted techniques in SEO marketing. There are services offered by some search engines that make sure that a website gets indexed by the leading services such as Google and Yahoo!

Some companies, especially Yahoo, guarantee indexing of your blog or website in their search results in exchange for a fee. Although this assures you of inclusion in their database, it does not guarantee specific ranking within their search results. Google has other free services that can assist you to know if there are any technical problems with your blog or website. This includes the Google Webmaster Tools which ensures that all your web pages are found using an XML site map feed.

There are also other methods used for Search Engine Optimization such as cross-linking. Cross-linking increases the links to the main page of the website or blog using its available pages. There is also keyword stuffing, which includes keyword-rich text in the webpage matching all search queries. Back-links from a web directory can also be helpful.

An example of an unofficial benchmark of how high you will be ranked on Google is their Page Rank also known as PR. It is a number that Google assigns to your website or blog that shows your level of authority in a certain niche.

Your website or blog will be assigned a number between 0 and 10. The higher the number, the more authority Google assigns you. They also track the domain Authority and Page Authority of your website or blog and also the blogs or websites that point back to you. Domain authority is the overall power of your domain name while page authority is the individual power of the pages within your website or blog.

Disadvantages Of Search Engine Optimization

The problem with this business model is that search engines periodically change their algorithms, especially Google. You have to be able to keep on top of their updates from time to time or hire someone to do it for you.

The bigger advantage is that most people have shied away from this method of internet marketing although it is still highly profitable if you know how to do it correctly. This has left the gate wide open for those who are willing to think outside the box and take advantage of the situation