Search Engine Optimization

Today, let’s talk about Search engine optimization, commonly known as SEO. Search engine optimization (SEO) is the act of improving your website or web pages' organic traffic, or free traffic, in order to improve how search engines like Google rank your website. Who doesn’t want free stuff, right? Getting organic or free traffic can make your website go viral! Search engine optimization, as a digital marketing tactic, can help your company reach the clients and customers you want. One of the best ways to increase traffic to your website is through SEO, which examines how search engine algorithms operate.

So here are 7 ways to use SEO more effectively:

1. Title and Meta description:?

The more pertinent the title, the better should be the meta description. Knowing your target audience can help you understand their search terms as well which means that knowing what your audience type in the google search bar is very essential.?

With that in mind, create a title that incorporates your keywords while still being appealing and catchy. The audience will click on and read the article if the title appeals to them and catches their attention. According to statistics, titles that include things to do or that begin with "how to" have higher CTRs than others. For more visitors that click on your website, the more appealing your meta description must be in order to raise your CTR. As a result, the search engine acknowledges your website if more people visit it and stay on it for a while.

2. Keywords:

?It becomes simpler to put yourself in the buyer's shoes to conduct keyword research after you are familiar with your buyer persona and key demographic. Never forget that your audience is the one you are writing your content and product description for, not for the search engine. The likelihood that your page will rank higher increases with how much your content is relevant to your audience. To improve your results, you can employ a variety of internet tools like the Google Keyword Planner.?

However, always remember to use your keywords effectively and avoid stuffing them into the content because it will make it look spammy and will cause search engines to ignore your website.

3. Page Speed:?

One of the most crucial elements that affects how long a person stays on a website is page speed. Dwell time, or simply session duration, is the amount of time a user spends engaging with the content of your website. People today demand instant access to everything. They despise having to wait. They will therefore click on "back" and browse through the millions of other search results that are available to them.

Therefore, always keep in mind that your website's page speed needs to be as quick as possible when creating or optimising it. The user experience is better with a fast website.

4. SSL (Secure Socket Layer) Certificate:?

Ever wonder what the difference between HTTP and HTTPS is??

HTTPS (Hyper Text Transfer Protocol Secure) is a symbol used to identify websites with SSL certificates. An SSL certificate makes a website more secure for both you and your users. When a user submits sensitive information like their credit card number or other private information like their address or phone number, it increases security levels. You, the owner, can take precautions to ensure that no one hacks your system or steals any private data by adding the SSL Certificate to your website. This increases the likelihood that you will rank higher because it fosters trust between you and the user.

5. Internal linking:?

There are many web pages on a website. The web pages should be frequently connected. For instance, you should link your blogs together if they are similar or related and you are a blogger. This increases the user's dwell time on your website by making them stay longer. Because they spend more time on it and visit more pages without searching for anything else, people seem to be interested in your website, which helps search engines rank it higher. Always make sure to connect to pages that are relevant to your users and their searches. Additionally, by making everything they require readily available on your website, you can be sure that they will return.

6. Backlinks:

Backlinks are extremely important to SEO (search engine optimization). The algorithms used by search engines always look for backlinks to a website. An internal link between websites is known as a backlink. There are two important types of backlinks: Do- follow backlinks and No-follow backlinks. Do-follow backlinks are preferred by Google SEO and many other search engines and are taken into consideration while ranking a website whereas, a no-follow backlink is not taken into account. However, this in no way implies that no-follow backlinks are not crucial. If the no-follow backlinks are coming from a well-known website, it may increase traffic to your website, which will benefit your ranking on search engines.

7. Website submission to a directory:

A website directory is exactly like a telephone directory, but only for websites instead of phone numbers. It is a place where people list their websites under a specific category. People go there and perform a search for their needs to discover a list of firms, which they can then compare based on their requirements. Your website can build backlinks and increase traffic by being submitted to various well-known directories. The term "directory submission" refers to off-page SEO techniques. If implemented properly, it can be incredibly helpful for your website. There are various online directories accessible nowadays, and using them to submit your website will help it rank higher because they produce high-quality backlinks and increase the exposure of your website to a larger audience.

These are just a few techniques used for SEO which we find extremely helpful. In this digital?era, while everyone incorporates digital marketing for their businesses, most of them keep it?limited to Social Media Marketing. Even if they do make a website, SEO is avoided because it is a slow process. All the businesses always keep this in mind that they are in a?marathon, not a sprint while doing their daily activities. It is high time that they think this?about SEO too and add this to their marketing structure for better long term results.

Can you think about any more techniques for SEO? Let us know in the comments below!