Search Engine Optimization is the Heart of your Website Take Care of it or Else it Will Cost You
Ajay Rana??
?? IT Project Lead | ?? Product Management, Technical Project Leadership ??QA Engineer | API Testing
Top 5 SEO Mistakes Which Are Made By Us
- Not Doing Keyword Research
Let me give you my own example when I was in my training phase of Digital Marketing my mentor told me to write a article but what I did was wrote on the topic which I liked and didn't care about for what my audience was searching in the Search Engines nor my Seo
But what I did was becoming happy because I was ranking on the first page of Google with a Keyword which had a very less search volume.
Till today I feel how could I do that but none the less I have moved forward with a good lesson.
2) Keyword Stuffing
Now if you have done a Keyword Research and think that you will top the charts with just writing the same Keyword Again & Again let me tell you it will not happen.
Else what you will be given is a penalty by Google Baba for violating their rules.
In fact what you should do is use your major Keyword once in 100 - 120 words with a combination of synonyms in the article.
3) Creating Content Not Related To Your Site
Let's Understand this By a Example
So if your site is about Digital Marketing and you are writing content on say some latest sports activity which happened in the country.
Caution : This will not make the Search Engine Crawlers Happy At All
4) Duplicate Content
Don't think that you will copy a Content piece and paste it on your website and you will not be caught.
Of Course You will be and Yes if you do so be ready for a heavy Penalty from Google
Important Note : Google can also ban your website as well.
5) Having a Poor Site Structure
Having a Complex website is the killing point of your yet to start Business.
A website should have a Easy look and feel so that it makes your audience as well the Search Engine Crawlers Happy.
If this is not the case then the case then you would be somewhere on the 20th Page of Google.
The above mention mistakes are the one which are very commonly done but the number is not restricted to 5 but its a long list.
Hope this provides value and you do something great with your Website