Search-and-grow-podcast-80

Hi there,

Hope you had an amazing weekend and you're starting your week in the best way!

Here we go again with another edition of the?Search and Grow Newsletter, made with love for you!

Firstly, I’d like to thank our sponsor SE Ranking

SE Ranking?is a top-rated all-in-one SEO platform, which we use and highly recommend.

Try the tool 30 days for free here: Try SERANKING

And secondly, here is the link to?subscribe to the newsletter?to get it in your inbox every Monday:

Now, let’s dive in:

1- Hottest Search news of the week:        

??Some thoughts on the recent update

We're still only 12 days into this update, so it's still too early to come to conclusions.

This March Core update certainly has a focus on AI content, and it looks like is rewarding more authoritative domains. (Reddit, Quora, and big sites with high authority) it seems like Google continue to reward big brands, and not as much valuable content that answers best a specific search intent.

What do you think?

??Introducing INP to Core Web Vitals?

?? Google unveils new ad tools and updates for mobile app developers by Nicola Agius

??Reflecting on what happened in this big core update by Lily Ray

2- Quick SEO tip        

This week’s SEO tip is about the importance of EEAT nowadays to rank well on Google as well as to grow your brand

Especially with the core updates that Google’s rolling out that are favouring sites with brand authority, and totally against AI sites or sites that offer really low quality content.

A couple of great recently resources on EEAT.

E-E-A-T Quick Wins — Whiteboard Friday by Itamar Blauer Blauer?

And the episode of the Search and grow podcast all about EEAT with Gemma Fontané

3- Top PPC Tips        

PPC tips of the week is on the importance of adapting your ads to the new Google changes and formats.

Responsive search ads can now show one headline when it’s predicted to improve your performance. As part of this change, a headline will now be eligible to show at the beginning of description lines.

Google's Using the power of AI, responsive search ads identify the best combination of headlines and descriptions to help you deliver relevant ads that adapt to shifting consumer behaviors. When you include assets like images and sitelinks, you can give people more information about your business and make it easier to engage with your ads.?To help you drive more performance from your Search ads, we’re rolling out changes to the ways ads work with assets.

Find out more about it here:

4- Top search article        

?? Create SEO proposals that get approved: Pitching big initiatives to clients and stakeholders by Gus Pelogia

?? How to analyse Performance Max search terms insights for PPC success

?? Use Offline Conversions To Tune Google Ads For Profit?by Menachem Ani ??

?? The Digital Marketing Jungle: Why PPC, SEO, and Social Media Must Work Hand in Hand by Veronika H?ller

 5-SEO tools + resources        

New free tool from JetOctopus.com to easily check the raw vs rendered HTML gap of any page!

Check it out:

6- Not everything is about SEO        

Who Sends Traffic on the Web and How Much?

According to this recent research by Rand Fishkin from SparkToro & Datos.

(Data from the US)

The Web's Largest Traffic Referrers are:

It’s Google, and by a mile. (63.5%)

Read the full linkedin post here:

Check Rand’s great post here

7- Where to learn SEO and PPC        

Episode 15 of the Search and grow podcast is out:

In this Episode I had the pleasure to discuss with Sara Fernandez, an International SEO consultant from Barcelona, on the frequent SEO mistakes and how to avoid them

Sarah has extensive experience in multilingual SEO, content strategy, search experience optimisation, and has worked across various sectors.

During this whole sessions she shares:

• Her Story
• Common SEO mistakes
• Effective SEO practices.
• and much more!

Connect with Sara Fernández Carmona here on Linkedin:

Check her amazing work on her website: https://sara-fernandez.com/

Sign up to our Search and Grow Newsletter here: https://searchandgrow.pro/seo-newsletter/

Spotify: https://spoti.fi/3Tjst4I

Google Podcast: https://bit.ly/3IFCpQV

Apple Podcast: https://apple.co/49TjD4t

Watch it on Youtube here: https://bit.ly/3VgGYJ3

Thanks to our official sponsor SE Ranking for the support!?

To learn SEO I’d recommend to check this book SEO in 2024.?

Which includes advice shared from top SEO professionals like Jack Chambers-Ward

Check his post + video on the importance of harness informational content for your e-commerce.

?

Thanks to our official sponsor SE Ranking for the support!

And that’s all, folks. Have a great week!

I hope you enjoy it and you find it useful.

Don't forget to leave a comment and share with others, it would be much appreciated.

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Thank you and love

Toni Navarro