Search-and-grow-newsletter-94

Hi there,

Hope you are doing great and you had a great weekend.

Here we go another busy week in the word of Search with another edition of this Search and Grow Newsletter.

Firstly, I’d like to thank our sponsor SE Ranking

SE Ranking?is a top-rated all-in-one SEO platform, which we use and highly recommend.

Try the tool 30 days for free here: Try SERANKING

And secondly, here is the link to?subscribe to the newsletter?to get it in your inbox every Monday:

Now, let’s dive in:

1- Hottest Search news of the week:        

??Google is currently rolling out the June Spam Update

??The Scary Surge and Drop in Indexing in Google Search Console And Why That Might Be Totally Fine by Glenn Gabe

2- Quick SEO tip        

SEO tip of the week

Now that Google is rolling out the June Spam Update I thought it would be useful to share a bad practices that you should avoid as they can you hit by an update?

Avoid bad practices like:

1- Buy links without any strategy behind

2- Adding too many keywords in a page with the aim to improve rankings that makes it sound unnatural?

3- copying others' content, even if you just update the content.?

4- create AI content at a scale with the aim to manipulate rankings

There are many other tactics, check Google Spam Policy document here

 3- Top PPC Tips        

This week’s PPC tip is provided by Philip Taylor PPC Strategist

Who runs a great Google Ads course.

which costs as little as ￡35/month and you can get 50% off the first 3 months, so you will only pay ￡17.5, which is a great deal.

Here is the link to sign up:

Congruence Analysis

Check whether the text in the ad matches the search term that triggers it, and whether the text on the landing page matches the text in the ad.

This doesn't necessarily need to be word-for-word match - though that's often a good bet - but in terms of relevant messaging, particularly any key benefits or offers. In short - whatever motivated the search should be reflected in the ad, and whatever motivated the ad click should appear prominently on the landing page.

Make sure you're in good shape here and UX, CVR and (les importantly) Quality Score will all benefit!

4- Top search article        

?? Seo visibility shifts from review sites to Ecommerce UGC sites in 2024 by Lily Ray

?? How recently Google updates punish good SEO by Cyrus S.

?? Mozcon- How to use Gen AI in Marketing by Britney Muller

?? The Role of SEO in broad marketing by Montserrat Cano

?? UTM tagging for Google Business Profile by Claire Carlile

?? 3 PPC KPIs to track and measure success by Max Trotter

 5-SEO tools + resources        

Chrome Developer Tools?

You can use the Chrome Developers tool for your advantage in SEO.?

Here you are a few good examples:

6- Not everything is about SEO        

Duda & Google Webinar: AI Essentials in Your PPC Campaigns - 2024 Update

Sign up here:

7- Where to learn SEO & PPC (Webinars, podcast, events)         

20 SEOs to give their take on Google api leaks

Search and Grow Podcast:

Listen to it below:

Spotify:

Google Podcast:

Apple Podcast: https://apple.co/49TjD4t

Thanks to our official sponsor SE Ranking for the support!

And that’s all, folks.

I hope you enjoy it and you find it useful.

Don't forget to leave a comment and share with others, it would be much appreciated.

Sign up below to get the newsletter right in your inbox.

Thank you and love,

Toni Navarro