Search-and-grow-newsletter-91

Hi there,

Hope you are doing great and you had a good weekend.

Here we’re again with another edition of the Search and Grow newsletter, which comes with a lot of content to cover the Google Search API documents leaked a few days ago, the ones that everyone is talking about.?

Firstly, I’d like to thank our sponsor SE Ranking

SE Ranking?is a top-rated all-in-one SEO platform, which we use and highly recommend.

Try the tool 30 days for free here: Try SERANKING

And secondly, here is the link to?subscribe to the newsletter?to get it in your inbox every Monday:

Now, let’s dive in:

1- Hottest Search news of the week:        

??Secrets from the Algorithm: Google Search’s Internal Engineering Documentation Has Leaked by Michael King (@ipull-rank)?

??An Anonymous Source Shared Thousands of Leaked Google Search API Documents with Me; Everyone in SEO Should See Them by Rand Fishkin Fishkin

??Google Ranking Signals by Dixon Jones ?

https://dixonjones.com/google-ranking-signals/?utm_source=pocket_saves

??Google responds to leak: Documentation lacks context by Barry Schwartz

2- Quick SEO tip        

SEO tip of the week

This week’s SEO tips is related to Google Search API document leak and how SEO and website owners should move forward after.?

Here is a great article which covers:

Reactions and thoughts?

Direction on how to move forward in SEO

Where to put the focus on

1. Integrate SEO and UX
2. Prioritise Click Metrics
3. Content Focus
4. Experiment-Driven SEO
5. Monitor Post-Visit Behavior
6. SERP Format Diversity

Tactical Changes to SEO

1. Flexible Page Titles
2. Focused Authorship
3. Relevance over Volume in Link Building
4. Originality over Length
5. Consistent Dates
6. Cautious Use of Old Domains
7. Create High-Quality Documents

What are your thoughts on this?

 3- Top PPC Tips        

This week’s PPC tip is provided by Philip Taylor , who runs a great Google Ads course, which costs as little as ￡35/month and you can get 50% off the first 3 months, so you will only pay ￡17.5/month, which is a great deal.

Find below the link to sign up & get the discount using the code "toni"

This week’s PPC tip is:

Don’t rely on assumptions about your customer A little while ago I was running an audit for a high-end jewellery shop advertising engagement rings.

The assumption that the advertiser was working with, was that their paid search traffic consisted mainly of men preparing to propose (I assumed that too, until I discovered otherwise...)?

The ad text, landing pages and everything they were laying out for the buying journey was based on that idea.

But a look at the Demographics reports showed that clicks from male users were in fact, less than 1/2 the volume of clicks from female users.

This called for a complete rethink about who's visiting the site, why, and what their expectations are.

Are these the clicks we want to be paying for??

If they are, what shifts do we need to make inorder to meet these users where they are, and bring them (and/or their fiances?) closer to conversion?

It’s not often that one report throws up such a significant insight… but be ready to act when it does!

4- Top search article        

?? 31 Best Landing Page Examples & Their Strongest Elements by Leigh Simons

?? SERP Features Beyond Google – What Are The Trends? By Natalia Witczyk

?? Is Reddit Taking Over Local SERPs? An Analysis of 800 Search Terms by Sammy Paget

?? Advanced Google Ads Techniques To Master In 2024 by @sophie-fell

?? A Simplified Meta Ads Strategy for Optimal Results by Jon Loomer

 5-SEO tools + resources        

Aleyda Solís has put together a list of all resources, analysis and tools from the Google Search API Doc leak.

Here is her spreadsheet:?

Thank you Aleyda.?

And you should 100% sign up to her awesome newsletter SEO FOMO here:?

6- Not everything is about SEO        

This GA4 webinar by Wix looks good?

Sign up here?:

7- Where to learn SEO and PPC        

Brighton SEO has released a number of talks from the last conference on April 24 on their Youtube Channel.?

There are some interesting ones.?

Check their Youtube channel below & subscribe as well

Search and Grow Podcast:

Listen to it below:

Spotify:

Google Podcast:

Apple Podcast: https://apple.co/49TjD4t

Watch it on Youtube here

Thanks to our official sponsor SE Ranking for the support!

And that’s all, folks.

I hope you enjoy it and you find it useful.

Don't forget to leave a comment and share with others, it would be much appreciated.

Sign up here to get the newsletter right in your inbox.

Thank you and love,

Toni Navarro