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Hi there,

Hope are doing well and you are having a good bank holiday.

Here is a new edition of the?Search and Grow Newsletter, made with love for you!

Firstly, I’d like to thank our sponsor SE Ranking

SE Ranking?is a top-rated all-in-one SEO platform, which we use and highly recommend.

Try the tool 30 days for free here: Try SERANKING

And secondly, here is the link to?subscribe to the newsletter?to get it in your inbox every Monday:

Now, let’s dive in:

1- Hottest Search news of the week:        

??Google To Prioritize AI Overviews Ads Over Organic Search by Roger Montti

??Google Confirms: No Algorithmic Actions For Site Reputation Abuse Yet by @matt-Southern

2- Quick SEO tip        

SEO tip of the week

Google has announced that will remove its disavow link tool at some point.

Find our more below:

The tip of the week is on whether to disavow potential “toxic” links or not.?

Is it worth disavowing links?

Gary Illyes of Google has also said that websites are more likely to do harm than good by using the disavow tool.?

So, basically, if you've got a manual action from Google relating to links, then it may be worth using the disavow tool.

What are your thoughts??

 3- Top PPC Tips        

This week’s PPC tip is provided by Philip Taylor , who runs a great Google Ads course, which costs as little as ￡35/month and you can get 50% off the first 3 months, so you will only pay ￡17.5/month, which is a great deal.

Find below the link to sign up & get the discount using the code "toni"

This week’s PPC tip is to stay up to date with the new trends.?

Last week, Google Marketing Live 2024 event took place in Dublin, where they presented some many new AI solutions.

Here are some of the biggest announcements:

• Google will launch ads in AI Overviews.
• Visual Search is getting an upgrade.
• Google is doubling down on “The Power Pair” (Search + pMax).
• New updates are coming to Shopping & pMax (Profit Optimization!).
• GenAI for creatives is gonna be pretty cool.
• And they said “Advertisers who increased Optiscore 10 pts also saw an average 15% conversion lift”.

4- Top search article        

?? Ads creativity and performance at scale with Google AI by @Vidhya-Srinivasan

?? 8 Fast Takeaways from Google Marketing Live 2024 by Rob Glover

https://www.wordstream.com/blog/google-marketing-live-2024

?? Google: Proximity Not A Factor For Local Service Ads Rankings by @Matt-Shoutern?

??The Psychology Behind Search: Cognitive Biases in SEO by Garrett Sussman

 5-SEO tools + resources        

This week's resource is a Free Chrome Extension to hide Google AI overviews

A new free Google Chrome Extension to simplify your search results, by turning off AI overview results. By Optimisey

6- Not everything is about SEO        

A podcast called A-GAME UNFILTERED by @Adam-Smith and Adam Mayhew

Where they interview? the Manchester? legend? Lewis Kemp

100% recommend listen to it.

7- Where to learn SEO and PPC        

Search and Grow Podcast:

Listen to it below:

Spotify:

Google Podcast:

Apple Podcast: https://apple.co/49TjD4t

Watch it on Youtube here

Thanks to our official sponsor SE Ranking for the support!

And that’s all, folks.

I hope you enjoy it and you find it useful.

Don't forget to leave a comment and share with others, it would be much appreciated.

Sign up here to get the newsletter right in your inbox.

Thank you and love,

Toni Navarro