Search-and-grow-newsletter-81

Hi there,

Hope you had an amazing weekend and you're starting your week in the best way!

Here is a new edition of the?Search and Grow Newsletter, made with love for you!

Firstly, I’d like to thank our sponsor SE Ranking

SE Ranking?is a top-rated all-in-one SEO platform, which we use and highly recommend.

Try the tool 30 days for free here: Try SERANKING

And secondly, here is the link to?subscribe to the newsletter?to get it in your inbox every Monday:

Now, let’s dive in:

1- Hottest Search news of the week:        

??Google starts testing AI overviews from SGE in main Google search interface by Barry Schwartz

?? Google March 2024 spam update done rolling out

??Google tool to report inappropriate content

2- Quick SEO tip        

This week’s SEO tip is on of the Common SEO mistakes that prevent you from ranking? your website better on Google:

Targeting? very competitive and broad keywords and forgetting about long tail keywords with lower volume ???

What should you take into account? ??

"Targeting only highly competitive and broad keywords is like trying to win a race blindfolded.?

Long tail keywords, those more specific and with less competition, can be your best ally to attract qualified traffic."

The importance of long tail keywords lies in their specificity. They are less competitive, easier to position and, although they attract less traffic, it is more qualified and has a higher conversion intent.

What are the benefits of including long tail keywords in your SEO strategy?

1 More specificity: Target a more specific audience that is looking for exactly what you offer.

2 Less competition: It is easier to position these keywords because there is less competition.

3 Higher purchase intent

How can you find long tail keywords for your strategy?

Google Autocomplete: Google suggests related terms.

SEO tools like Google Keyword Planner or SE Ranking will help you to identify these keywords and their search volumes and competition.

SE Ranking offers you the possibility to perform very complete keyword studies, and will help you to identify opportunities with long tail keywords that can make a difference in your SEO strategy.

Remember that investing time and effort in solid keyword research is crucial to the success of your SEO strategy. Not only will it help you improve your Google ranking, but it will also increase the quality and relevance of your content.

What do you think?

3- Top PPC Tips        

PPC tips of the week is the importance of testing differente ad copy.

If you copy the same as others, your ads won't stand out from the crowd.

4- Top search article        

?? The 3 Main Types of Google SGE Snapshots and Their Level of Ranked Pages Traffic Risk by Aleyda Solís

?? Get technical SEO recommendations implemented by Aleyda Solís

?? Why the exact match keyword type in PPC is still relevant today by?@Brad-gedess

?? Decoding the Mechanics of Brand Familiarity to Future-Proof Any Brand by Giulia Panozzo

?? Stuffing pages with all of schema.org = a strategy-killing tactic by Jarno van Driel

 5-SEO tools + resources        

A great SEO Locker Studio template to visualise your keywords rankings. By Niklas Buschner

Check his template here

6- Not everything is about SEO        

This blog on Attribution in Digital Marketing by Rand Fishkin

7- Where to learn SEO and PPC        

Episode 15 of the Search and grow podcast is out.

Listen to it below:

Spotify: https://spoti.fi/3Tjst4I

Google Podcast: https://bit.ly/3IFCpQV

Apple Podcast: https://apple.co/49TjD4t

Watch it on Youtube here: https://bit.ly/3VgGYJ3

Thanks to our official sponsor SE Ranking for the support!

Sign up to our Search and Grow Newsletter here: https://searchandgrow.pro/seo-newsletter/

And that’s all, folks. Have a great week!

I hope you enjoy it and you find it useful.

Don't forget to leave a comment and share with others, it would be much appreciated.

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Thank you and love

Toni Navarro