Search-and-grow-newsletter-124

Hi folks,

I hope you are well and you had a great weekend.

Here we go another week with the best SEO & PPC News, tips and resources

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And secondly, here is the link to?subscribe to the newsletter?to get it in your inbox every Monday:

Now, let’s dive in:

1- Hottest Search news of the week:        

??Google: Why Search Engines Don't Need To Do Anything Special For Pagination

?? Google: There Is No Persistent Shortcut To Faster Crawling

?? Google Merchant Center AI-Generated Summaries

?? Google Sponsored Ads For People Also Consider? By Barry Schwartz?

 2- SEO tip        

Embrace the Evolution of Search Behavior

As search behavior shifts from basic keyword queries to more conversational and complex interactions, it's essential to adapt your SEO strategy accordingly.

?Leverage advancements in natural language processing—think of tools like AI-driven algorithms—to create content that answers real questions in a natural tone.?

Focus on building brand trust by addressing cognitive biases; provide authentic, user-generated insights and local relevance to stand out.?

Finally, experiment with multimedia content such as short-form videos and image-based searches, ensuring your strategy meets users where they are in the "messy middle" of their journey.

I’d recommend checking this blog on the evolution of search behaviour hosted by Gianluca Fiorelli , with Giulia Panozzo and Garrett Sussman

3- PPC tip        

Don't let your PPC efforts undermine your organic search results.

A recent article on Search Engine Land outlines clear strategies to ensure your paid search campaigns don't steal traffic from your SEO.

Here are the key takeaways:

• Identify the Signs: Look out for declining organic click-through rates, increased PPC clicks without overall traffic growth, and falling organic conversions even as paid conversions rise.
• Audit and Optimise: Review keyword overlap between PPC and SEO. Exclude high-performing organic terms from your paid campaigns using negative keywords, and refine your brand bidding strategies with exclusion lists.
• Focus on Performance Max: With Performance Max campaigns, which lack detailed keyword control, it's essential to set account-level negative keywords and adjust targeting to avoid overlapping with your organic listings.

Check the full blog below:

4- Top search articles        

?? 3 seo tools you can build with ChatGPT & Collab by Gus Pelogia

?? Google’s New “Diversity Update”: How to Fix Your Ruined Rankings by Joy Hawkins Hawkins

?? Improving Crawling & Indexing with Noindex, Robots.txt & Rel Attributes by Shaikat Ray

?? Expert predictions on local marketing 2025 by BrightLocal ????

?? SEO A/B testings ideas by Adam Riemer

?? The Impact Of AI Overviews On SEO [Analysis Of 19 Studies] by Kevin Indig

 5- Tools + resources        

This week’s resources is:

Search intent explorer tool by @mihir-naik

Enter your target search query and market parameters below to discover high-value search intent patterns and search query opportunities for your SEO strategy:

Check it out below

Thanks again to our official sponsor SE Ranking for the support!

And that’s all, folks.

Lots of love.

Toni Navarro