Search-and-grow-newsletter-123

Hi folks,

I hope you are well and you had a great weekend.

Here we go another week with the best SEO & PPC News, tips and resources

Sponsor: SERANKING        

SE Ranking?is a top-rated all-in-one SEO platform we use and highly recommend.

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And secondly, here is the link to?subscribe to the newsletter?to get it in your inbox every Monday:

Now, let’s dive in:

1- Hottest Search news of the week:        

??Google vs. SEO tools: Why your SEO data might be missing by Danny Goodwin

??Confirmed: Google Is Requiring JavaScript To Block SEO Tools by Roger Montti

?? Google Pushes For Ratings With Comments In Review Snippets

2- SEO tip        

?? 2020 vs. 2025: What’s Changed?

In 2020, the results were dominated by organic listings, with just one product feature.

By 2025, Google has introduced:

Fast Pickup or Delivery Product Grids, Shop by Brand Carousels, Style Picks for You Product Grids

Today’s ecommerce SERPs are packed with product grids, carousels, and faceted navigation, pushing traditional organic results further down.

?? Key Takeaways for Ecommerce Brands:

1?? Focus on Product Feeds: Ensure your products are optimised for Google Shopping.

2?? Optimise for Google’s New Features: Utilise schema markup for visibility in grids and carousels.

3?? Don’t Ignore Organic SEO: Although organic results have less visibility, ranking in discussions, reviews, and guides still matters.

4?? Leverage Visual Content: Search results are becoming more visual, so prioritise images and videos to capture attention.

?? How are you adapting your ecommerce SEO strategy to this new reality?

Let me know in the comments

3- PPC tip        

Google Shopping Rankings: Key Factors For Retailers

A recent study by Jeff Oxford, Founder of 180 Marketing, analysed 5,000 Google Shopping keywords to identify key factors correlated with higher rankings.?

Key Findings:

Dominance of Major Retailers

Website Authority: A strong correlation exists between a website's authority and its ranking in Google Shopping results. Established brands with higher authority tend to secure top positions.

Backlinks: Product pages ranking in the top two positions typically have more backlinks compared to lower-ranking pages.

Customer Reviews: Higher-ranked product pages often feature customer reviews.

Pricing: Competitive pricing is crucial, with lower-priced products tending to rank higher.

Meta Descriptions: Among on-page factors, meta descriptions containing exact-match keywords show a strong correlation with higher rankings.

Structured Data: The use of product structured data alone shows little to no correlation with improved rankings. However, pages utilising review structured data tend to perform better.

Shipping & Returns: Stores rated as "Exceptional" or "Great" in shipping and returns are more likely to rank higher, especially within the top 10 positions.

Recommendations for E-commerce brands.

Focus on building your brand and earning trust to improve rankings.

Build Backlinks

Encourage Customer Reviews: Actively collect and display customer reviews to boost credibility and rankings.

Offer Competitive Pricing: Regularly assess and adjust product pricing to remain competitive in the market.

Optimise Meta Descriptions: Incorporate exact-match keywords into meta descriptions to enhance relevance.

Utilise Review Structured Data: Implement review structured data to leverage its positive impact on rankings.

Improve Shipping & Returns Policies: Ensure fast shipping and transparent return policies to achieve higher ratings and better rankings.

4- Top search articles        

?? How to Respond to Google Reviews by Elizabeth Rule

?? Does CTR Manipulation Work Long Term? by Joy Hawkins

?? The Pareto Principle of SEO by Pat Ahern

?? Microsoft Clarity launches Google Ads integration by Anu Adegbola

 5- Tools + resources        

This week’s resources is:

SEO Page Perfector AI tool

Check it out below

Thanks again to our official sponsor SE Ranking for the support!

And that’s all, folks.

Lots of love.

Toni Navarro