Search-and-grow-newsletter-117

Hi there,

I hope you are well and had a good weekend ??

Here we go again with a new curated edition of the Search and Grow Newsletter ??

Sponsor: SERANKING        

SE Ranking?is a top-rated all-in-one SEO platform we use and highly recommend.

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And secondly, here is the link to?subscribe to the newsletter?to get it in your inbox every Monday:

Now, let’s dive in:

1- Hottest Search news of the week:        

??Google Search Console recommendations now fully live

??Google Search Sees UK Decline, Users Express Low Trust In AI

??Page Annotation In Google iOS App Browser

2- SEO tip        

This week’s SEO tip is focusing on having a multi-channel approach to search?

You need to have an omnichannel approach including Google, search GPT, YouTube, Tik tok, etc…

Check out this awesome article on the topic by Carrie Rose

3- PPC tip        

It’s important to embrace AI into your PPC strategy.

For example, Google has launched Google Bidding Exploration is an AI-driven tool within its Smart Bidding suite, designed to help advertisers identify and capitalise on valuable, yet underutilized, search queries. By adjusting target Return on Ad Spend (tROAS) targets, it aims to expand reach beyond standard search terms.

It’s still early, but AI seems likely to play a big part in the future of PPC.?

Considerations:

Target Audience: Primarily suited for large-scale campaigns without strict budget limitations, potentially limiting accessibility for small to medium-sized businesses.

Risk of Overspending: The combination of AI-driven strategies and unlimited budgets may lead to increased ad spend if not carefully monitored.

4- Top search article        

?? What Is Content Repurposing: Everything You Need To Know To Make It Happen By Ross Simmonds

?? YouTube SEO: How To Rank Higher On YouTube by Ben Steele

?? Optimising Your Location Pages for Both Users and Search by Aaron Rackham

?? Who’s Winning After Google’s Site Reputation Abuse Policy Change and Publishers Reviews Drops by Aleyda Solis FOMO

 5- Tools + resources        

This week’s resources is a a new version of the Google Search Console Report tool by @Errioxta

Including: Search and Discover Multi-domain reporting (perfect for web migrations), keyword and pages clustering, keywords opportunities and cluster comparisons among, full data export without limits ?? Take a look at MyDomain(.)dev by the awesome?

Lino Uru?uela

6- Where to learn SEO & PPC (Webinars, podcasts, events)         

The SEO Patent Podcast by Mark Williams-Cook

Performance Max: Plugging the drain Webinar by Lunio, with Thomas Eccel,

Lucy Smith and Chester Scott?

Search and Grow Podcast

Spotify:

Youtube:

Youtube:

Thanks again to our official sponsor SE Ranking for the support!

And that’s all, folks. I hope you found it useful.

Thank you so much!

Toni Navarro