Search-and-grow-newsletter-115

Hi there,

I hope you are well and you are well ??

Let's go again with a new curated edition of the Search and Grow Newsletter ??

Sponsor: SERANKING        

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And secondly, here is the link to?subscribe to the newsletter?to get it in your inbox every Monday:

Now, let’s dive in:

1- Hottest Search news of the week:        

??Google November 2024 core update rolling out now by Barry Schwartz

??Google Search News: Search Console Recommendations, Google Trends, and more by John Mueller

??Google Maps adds products nearby for product searches

??Google debuts Sale Event promotion type in Merchant Center by Anu Adegbola

2- SEO tip        

Ecommerce SEO tip: Google Organic Product Grids: How Ranking Works.

Ranking within organic product grids is a major opportunity for eCommerce SEO, especially with the recent global expansion. For product queries, you can bet that product grids will be occupying significant search results.

By ranking prominently within product grids, stores can enjoy high CTRs with direct revenue attribution for non-branded queries

I recently watched a very insightful talk about this matter by Brodie Clark which I highly recommend.

Watch it on Youtube below:

Major takeaways from the talk:

Make use of reporting views GSC, GA4, Google Merchant Centre Next

Use an extensive set of product feed attributes

Ensure an effective optimisation of your product feed title

Explore the use of various merchant features

Assess competitive edge (price, returns,)?

Pay attention to the structure data notices in GSC

3- PPC tip        

This ppc’s tip of the week is on running Google Ads audits that are actionable.

Every time a new specialist takes over a new account, we have to run an audit to identify issues to fix and opportunities to improve.?

Audits should be actionable and should go through all the steps to analyse properly your accounts and campaigns.

And it’s not about creating a 200 page pdf is about?creating a road map of actions to implement.

Here's a very useful blog on 4 common mistakes found in Google Ads Audit:

4- Top search article        

?? PPC keyword strategy: How to align search intent with funnel stages by Chris Cabaniss

?? The Evolution of AI in Google Ads: Balancing Innovation with Responsibility by Ameet Khabra

?? International SEO: Mastering Global Optimization with Local Expertise by Veronika H?ller

?? How To Prepare for the Future of SEO: 17 Tips From Lily Ray

?? Integrating SEO Localization into your International Strategy by Raquel González Expósito

 5- Tools + resources        

This week’s resources is:

SEO Schema Visualizer, chrome extension

6- Digital Marketing/AI stuff        

Google’s AI ‘learning companion’ takes chatbot answers a step further

7- Where to learn SEO & PPC (Webinars, podcasts, events)         

Marketing x valencia

An online marketing charity event to support the affected people from Valencia.

A great cause to support.

Search and Grow?

Spotify?

Youtube:

Thanks again to our official sponsor SE Ranking for the support!

And that’s all, folks. I hope you found it useful.

Thank you so much!

Toni Navarro