Search-and-grow-newsletter-113

Hi there,

I hope you are well and you are well ??

Last week was a very tough one for the DANA catastrophe that happened in Valencia Spain, where more than 200 people died and thousands are still missing.

So many people have lost their family members, friends, homes, cars, and businesses, which is heartbreaking.

Unfortunately, they didn’t get enough support from the government, which made the situation worse.

So today if you allow me, I'd like to send my condolences to everyone affected and I wanted to share with you a way that you can support.

Bego Romero is raising money to buy tools and food for the most affected people.

Donate here:?

And now here we go with a new curated edition of the Search and Grow Newsletter ??

Sponsor: SERANKING        

SE Ranking?is a top-rated all-in-one SEO platform we use and highly recommend.

Try the tool for 30 days for free here: Try SERANKING

And secondly, here is the link to?subscribe to the newsletter?to get it in your inbox every Monday:

Now, let’s dive in:

1- Hottest Search news of the week:        

??Google: Search Ranking Update Coming Soon But HCU Victims May Not Recover by Barry Schwartz

??Google Business Profiles Testing Reviews Within Photo Carousels

??AI Overviews in Search are coming to more places around the world

2- SEO tip        

EEAT is more important than ever?

Here are 11 Ways to Improve Your E-E-A-T?

1- Showcase Author Expertise

Include author bios with credentials and relevant experience.

Highlight industry certifications, education, and achievements.

2- Build Authoritativeness

Get featured on reputable sites and earn backlinks.

Regularly publish high-quality, well-researched content in your niche.

3- Improve Trustworthiness

Add SSL certificates to ensure your site is secure (HTTPS).

Display clear privacy policies, terms of service, and contact information.

4- Cite Credible Sources

Reference trustworthy, authoritative sources in your content.

Use data, statistics, and expert opinions to back up claims.

5- Encourage Positive Reviews

Gather and showcase customer testimonials and reviews.

Respond to reviews to build transparency and trust with users.

6- Update Content Regularly

Keep content fresh by revising outdated information.

Regular updates signal relevance and accuracy to search engines.

7- Publish Guest Posts on Authoritative Sites

Write for high-authority websites to build backlinks and industry credibility.

8- Enhance User Experience (UX)

Ensure your site loads quickly and is easy to navigate.

Prioritise mobile-friendliness and accessibility for all users.

9- Create Detailed “About” and “Contact” Pages

Provide clear information about your company, team, and mission.

Make it easy for users to contact you with visible contact details.

10- Avoid Misleading Content

Stick to factual, well-balanced information that provides real value.

Avoid clickbait headlines that undermine trust.

11- Leverage Social Proof

Highlight case studies, partnerships, and media mentions.

Use client logos, awards, and certifications to build credibility.

3- PPC tip        

This week’s PPC tip is on what to know before Black Friday.

With a very insightful and helpful blog by Philip Taylor on what you should know before Black Friday.

A few key points that he covers are:?

Early Planning: Begin preparations well in advance to ensure a seamless execution during the sales period.

Data-Driven Strategies: Utilise historical sales data to inform decisions on inventory management, marketing tactics, and customer engagement.

Optimised Online Presence

Compelling Offers

Effective Marketing Campaigns: Implement targeted marketing efforts across various channels to maximise reach and engagement with your audience.

Inventory Management: Maintain adequate stock levels to meet anticipated demand and avoid potential stockouts.

Customer Service Preparedness: Equip your customer service team to handle increased inquiries and provide prompt support during the sales period.

Check his full blog:?

4- Top search article        

?? How To Rank in AI Overviews—11 Tips To Follow by @Peter-Marinkovic

?? Ecommerce SEO?The Keys for Success Now & Beyond by Aleyda Solis

?? 5 Quick Ways to Optimise Your YouTube Ad Campaigns by Alessandro Colarossi

 5- Tools + resources        

The free chrome extension I use to assess updates and add annotations in Google Search Console is GSC Guardian

6- Digital Marketing/AI stuff        

Open AI just introduced ChatGPT search

Have you tried it yet?

7- Where to learn SEO & PPC (Webinars, podcasts, events)         

How Barceló Hotel Group increased revenues by 53% through local SEO - brightonSEO October 2024

@ehad-aboud & @Javier-Bermúdez

Watch the talk here

Search and Grow?

Spotify?

Youtube:

Thanks again to our official sponsor SE Ranking for the support!

And that’s all, folks. I hope you found it useful.

Thank you so much!

Toni Navarro