Search-and-grow-newsletter-108

Hi there,

I hope you are well and you’re starting your week in the best way??

Here we go again with another edition of the Search and Grow newsletter ??

Sponsor: SERANKING        

SE Ranking?is a top-rated all-in-one SEO platform we use and highly recommend.

Try the tool for 30 days for free here: Try SERANKING

And secondly, here is the link to?subscribe to the newsletter?to get it in your inbox every Monday:

Now, let’s dive in:

1- Hottest Search news of the week:        

?? Google Updates Web Search Spam Policies by Barry Schwartz

?? Google Cache Is Fully Dead

??Google Local Panel Adds "About This Place" Section

??Google adds support for sale pricing and price Type property

2- SEO tip        

This week’s SEO tip is the use of Custom Search Feature with Screaming Frog

The Screaming Frog SEO Spider allows you to find anything you want in the HTML or text of a website using its custom search feature.

This can be helpful when verifying analytics tags or discovering which pages have certain words or phrases, such as an old brand name, ‘out of stock’ or key phrases for internal linking opportunities.

This tutorial walks you through how to use the feature, common scenarios and more advanced searches.

3- PPC tips        

This week's PPC tip is about the use of Google Ads Scripts.

Google Ads scripts let you automate actions in your Google Ads account by entering JavaScript code in your account.

You can use scripts to create, edit or remove items in your account, saving you time and letting you manage your account more easily.

Here's a very useful blog sharing Google Ads Scripts Every Beginner Should Use by @John Gbemileke Adeoti

4- Top search article        

?? Pay People to Do Something: An Advanced Link Building Strategy by Adam Riemer

?? Google’s People Also Ask: Understand customers and improve SEO with intent data by Mark Williams-Cook

?? Faceted Navigation: Best Practices For SEO by?@natalie-hoben

?? Advanced SEO: My Top 8 Tactics Shared By 107 SEOs by Despina Gavoyannis

?? Forbes Marketplace: The Parasite SEO Company Trying to Devour Its Host by Lars Lofgren

 5- Tools + resources        

This week's tools is Cloudflare, which is one the best resources you can use.

It’s a global network that helps improve the security, performance, and reliability of websites and other services connected to the internet.

There's a free version available to use.

https://dash.cloudflare.com/sign-up

Also, they have just launched Speed Brain, which seems like a great resource to improve page speed.

Check it out here:?

6- Digital Marketing/AI stuff        

Snap Partners with Google Cloud to Power Multi-Modal Generative AI Experiences Within My AI

Snap My AI on Google Cloud?

7- Where to learn SEO & PPC (Webinars, podcast, events)         

The SEO course by Wix is here:

Your expert-led roadmap for learning SEO. Learn from top SEO professionals.

Search and Grow?Podcast

Spotify:

Youtube:

Thanks again to our official sponsor SE Ranking for the support!

And that’s all, folks. I hope you found it useful.

Thank you so much!

Toni Navarro