Search-and-grow-newsletter-107

Hi there,

I hope you are well and you’re starting your week in the best way??

Here we go again with another edition of the Search and Grow newsletter ??

Sponsor: SERANKING        

SE Ranking?is a top-rated all-in-one SEO platform we use and highly recommend.

Try the tool for 30 days for free here: Try SERANKING

And secondly, here is the link to?subscribe to the newsletter?to get it in your inbox every Monday:

Now, let’s dive in:

1- Hottest Search news of the week:        

?? Google has updated their crawler list.

??Google Search To Label Images As AI Generated, Edited Or Taken With Camera by by Barry Schwartz

??New features and controls for your AI-powered campaigns

??4 Google Performance Max updates: New insights and reporting by Anu Adegbola

2- SEO tip        

This week’s SEO tip is page loading performance.?

Here are a few quick tips on how to make your website faster by Martin Splitt

1- Reduce Javascript

2- Avoid unnecessary redirects

3- Optimise your images

Watch the video on youtube below:

3- PPC tips        

This week's PPC tip, I’m going to sharing insights and finding from a great Google Ads Strength study? by? Nava Hopkins

Findings from the Study

1- Ad strength, as measured by Google's algorithm, doesn't consistently correlate with ad performance.

2- Pinning assets selectively can improve performance.

3- Shorter ad copy often outperforms longer ad copy.

4- There's no significant difference in performance between ad copy written in title case or sentence case.

A few recommendations by Nava:?

Focus on creating high-quality ads that resonate with your target audience. Don't rely solely on ad strength as a metric.

Use pinning strategically. Experiment with different pinning options to find what works best for your campaigns.

Consider shorter ad copy. Keep your ad copy concise and focused on the most important message.

Don't overthink case style. While it's important to maintain consistency, the choice between title case or sentence case likely won't have a significant impact on performance.

It would highly recommend you check the full study below:?

4- Top search article        

?? Google Ads ad copy: what works and what doesn’t in 2024 by Anu Adegbola

?? Google’s People Also Ask: Understand customers and improve SEO with intent data by Mark Williams-Cook

?? How to optimize your Etsy shop for Google by Gemma Fontané

?? Mastering Performance Max using scripts by Nils Rooijmans

?? Internal Linking Guide for SEO with Google Colab (Python) by Ana Perez

?? How not to use PMAX Search Themes by Philip Taylor

 5- Tools + resources        

This week's Free SEO tools is Free Streamlit App: Wayback Machine URL Fetcher and Analyser?by Lee Foot

It’s? an app to bulk download URLs from the wayback machine called:?

It’s useful to check failed migrations, check historical redirect mapping, historical robots.txt changes as well as visually hinting at a replatforming.

Check it out below

6- Digital Marketing/AI stuff        

Reddit Expert advice by @Ross-Simmonds

Smart brands are realising the opportunity that exists to create their own Subreddits and manage communities.?

I know it’s kind of an SEO tactic but I thought this was worth sharing.?

Watch it below:?

7- Where to learn SEO & PPC (Webinars, podcast, events)         

It's New: Sep 18: Google Ads News, image search panels and product snippets reporting bug by Barry Schartz?

The Wix Studio SEO Course is almost here—join the waitlist?

Search and Grow?Podcast

Spotify?

Youtube

Thanks again to our official sponsor SE Ranking for the support!

And that’s all, folks. I hope you found it useful.

Thank you so much!

Toni Navarro