Search-and-grow-newsletter-104

Hi there,

I hope you are well and you’re starting your week in the best way??

Let’s go again with another edition of the Search and grow newsletter ??

Firstly, I’d like to thank our sponsor SE Ranking

SE Ranking?is a top-rated all-in-one SEO platform, which we use and highly recommend.

Try the tool 30 days for free here: Try SERANKING

And secondly, here is the link to?subscribe to the newsletter?to get it in your inbox every Monday:

Now, let’s dive in:

1- Hottest Search news of the week:        

?? Google August 2024 Core Update Impact Poll Results

??Google Now May Use Your OG Title For Title Links Search Snippets by Barry Schwartz

??English Google SEO office-hours from August 2024

??Google Analytics 4 introduces benchmarking data by Anu Adegbola Abdebola

??Google: We Don't Count Words Or Links On Your Blog Posts by Barry Schwartz

??Google Trends Advanced tips

2- Quick SEO tip        

This week’s SEO tip is about images, formats and accesibility.

Google's now supporting Avif in Google Search.

and I take this opportunity to remind the importance of optimising your images for SEO, including using alt attributes for better?accessibility.

I attended an SEO event called HIVEMCR in Manchester, and Billie Geena Hyde talked about accessibility and shared some great tips and insights about it.

Find more info about it on her blog:

Also she talked about using emojis on your website, and here is her thoughts:?

For more info on how to optimise images, check Google’s guidelines:?

 3- Top PPC Tip        

This week PPC tips is about the importance of seasonal adjustments, especially in Christmas, Black Friday, summer, etc.?

At its core, seasonality refers to predictable changes that happen at specific times of the year.?

Prepping for seasonal PPC campaigns isn’t about guesswork or shooting in the dark. It’s about arming yourself with data, insights and rock-solid goals.

Find Everything you need to know about adjusting your PPC approach to seasonal shifts, from identifying trends to adjusting budgets and more in this blog by Benjamin W.

4- Top search article        

?? The Sites Dominating Google’s Top Stories SERP Feature in 2024 by Glen Allsopp

?? AI Overview Tracking in Google Search Console [SEO Experiment] by Brodie Clark

?? The Sleazy World of Reddit Marketing, Everything is Fake by Lars Lofgren

?? 5 SEO Insights About Outbound Links by Roger Montti

?? SEOzempic: Quality Over Quantity For Google Indexing by Kevin Indig

?? 9 Attributes to Deploy to Supercharge Your Google Shopping Feed by Duane Brown ?

 5- Tools + resources        

A free Reddit Keyword research tool called Keyworddit

Check it out below:

6- Non SEO/PPC stuff        

How to make the most of Heatmaps data (using Microsoft Clarity by Celeste Gonzalez

7- Where to learn SEO & PPC (Webinars, podcast, events)         

Reduce, reuse, recycle your way to content success - Natalie Arney - brightonSEO April 2024

Podcast Search and grow

Listen to it below:

Spotify:

Watch it on Youtube:

Thanks to our official sponsor SE Ranking for the support!

And that’s all, folks.

I hope you enjoyed it.

Thank you so much!

Toni Navarro