Search-and-grow-newsletter-103

Hi there,

I hope you had a great Bank Holiday Weekend.

Search and Grow is back another week with a new edition.

Firstly, I’d like to thank our sponsor SE Ranking

SE Ranking?is a top-rated all-in-one SEO platform, which we use and highly recommend.

Try the tool 30 days for free here: Try SERANKING

And secondly, here is the link to?subscribe to the newsletter?to get it in your inbox every Monday:

Now, let’s dive in:

1- Hottest Search news of the week:        

?? The incident affecting Ranking was resolved on the 20th of August?

??Google Migrating All To Merchant Center Next By Next Month

??Google Search Local Pack UX Update

??Google Discovered - Currently Not Indexed - Quality, Timing Or Server Speed

??Meta’s New Ad Tools Promise More Precise Customer Targeting by Matt G. Southern

2- Quick SEO tip        

This week’s SEO tip is about the recent Google Core Update

Google's advice is to wait until the August 2024 core update is fully rolled out before making any conclusions about its effects on search rankings. John Mueller from Google emphasised that it's essential to be patient and not jump to conclusions too early, as the update's impact may not be clear until it is complete. However, Google encourages continuing to improve your site during this period.

?

 3- Top PPC Tip        

14 Meta Ads tips by Lisa Smith

1. Use Advantage+ placements.
2. Leverage Meta Lattice AI for ad performance.
3. Combine Facebook/Instagram Shops with custom audiences.
4. Use Meta pixel with Google Tag Manager.
5. Experiment with augmented reality ads.
6. Use dynamic creative tools.
7. Cross-platform tracking.
8. Utilise detailed targeting.
9. Test attribution settings.
10. Focus on creative and copy.
11. Prioritise mobile optimization.
12. Regularly refresh ad creatives.
13. Use lookalike audiences.
14. Monitor and adjust budgets frequently.

Check her full blog here

4- Top search article        

?? The Ultimate guide to SearchGPT by Brightedge

?? Follow My SEO Content Creation Process: How I Rank #1 on Google by Si Quan Ong (SQ Ong)

?? Introducing the New Performance Panel in DevTools by Umar Hansa

?? How Links Impact Organic Results and Local Packs — Whiteboard Friday by Joy Hawkins

 5- Tools + resources        

Free AI Writing tools by Ahrefs (Grammar checker, AI detector, etc)?

6- Non SEO/PPC stuff        

Supercharge your sales with Shopify and the YouTube Shopping affiliate program

7- Where to learn SEO & PPC (Webinars, podcast, events)         

Use AI to gain deeper insights into user intent and refine your keyword strategy by Azahara Corrales

Podcast Search and grow

Listen to it below:

Spotify:

Watch it on Youtube:

Thanks to our official sponsor SE Ranking for the support!

And that’s all, folks.

I hope you enjoyed it.

Thank you so much!

Toni Navarro