Search-and-grow- newsletter-102
Hi there,
I hope you are having a great summer.
Search and Grow is back another week with a new edition.
Firstly, I’d like to thank our sponsor SE Ranking
SE Ranking?is a top-rated all-in-one SEO platform, which we use and highly recommend.
Try the tool 30 days for free here: Try SERANKING
And secondly, here is the link to?subscribe to the newsletter?to get it in your inbox every Monday:
Now, let’s dive in:
1- Hottest Search news of the week:
??August 2024 core update is finally here
??Confirmed: Google Search Ranking Bug Impacting Large Number Of Results
??New ways to connect to the web with AI Overviews
??Google Confirms Tests Over 10 Shopping Ads In Mobile Search Interface
2- Quick SEO tip
?This week’s SEO tip is about AI overviews?
What are AI overviews??
AI Overviews are a feature in Google Search that uses AI to generate summaries and insights at the top of search results. They are designed to help users quickly find relevant information from a variety of sources, such as the web and Google's Knowledge Graph.?
?Google has just announced many AI Overviews Updates:
1. A new right-hand link display for AI Overviews on desktop – also accessible on mobile by tapping the site icons on the upper right, to check out relevant websites while you search.
2. Also currently testing the addition of links to relevant web pages directly within the text of AI Overviews making it even easier for people to click out and visit sites that interest them. "Showing links to supporting web pages directly within AI Overviews is driving higher traffic to publisher sites."
3. Launching new capabilities for AI Overviews in Search Labs: the ability to “save” a specific AI Overview for future reference (you can also see your saved AI Overviews by tapping on your profile icon from Search and navigating to your Interests page) and you’ll now see an option on some AI Overviews to simplify the language with a single tap.
4. Expanding AI Overviews to more places around the world:? Bringing the helpfulness of AI Overviews to six new countries: United Kingdom, India, Japan, Indonesia, Mexico and Brazil – along with local language support in each country.
Google also mentions that since launching in the U.S., they've found people who use AI Overviews use search more and are more satisfied with their results: "people are asking longer questions, diving deeper into complex subjects and uncovering new perspectives — which means more opportunities for people to discover content from publishers, businesses and creators."
How to optimise for AI overviews
3- Top PPC Tip
Auction Insights Overview: A tool/report? that compares your Google Ads performance with competitors using key metrics.
Key Metrics:
Optimization Tips: Use insights to adjust bids, budgets, and targeting.
Invalid Traffic: Not shown in Auction Insights but crucial to monitor.
You can also use this very helpful auction insights visualiser tool by Optmyzr
4- Top search article
?? Common misconfigurations found in websites that dropped with the latest Core and HCU updates: two case studies by Gianluca Fiorelli
?? The Realities of In-House SEO: What to Expect and How to Succeed Patrick Stox
?? Google Search Console Bulk Data Export by Michael Ginley
5- Tools + resources
A free Google Chrome extension to pull data from PAA(People also asked)
Check it out below:
6- Non SEO/PPC stuff
A/B Testing with IndexNow and Microsoft Clarity
Find out more about it here
7- Where to learn SEO & PPC (Webinars, podcast, events)
Podcast Search and grow
Listen to it below:
Spotify:
Watch it on Youtube:
Thanks to our official sponsor SE Ranking for the support!
And that’s all, folks.
I hope you enjoy it.
Thank you so much!
Toni Navarro