Search-and-grow-newsletter-101

Hi there,

I hope you are having a great summer.

Search and Grow is back another week with a new edition, the number 100, which is a great number! Let's go!

Firstly, I’d like to thank our sponsor SE Ranking

SE Ranking?is a top-rated all-in-one SEO platform, which we use and highly recommend.

Try the tool 30 days for free here: Try SERANKING

And secondly, here is the link to?subscribe to the newsletter?to get it in your inbox every Monday:

Now, let’s dive in:

1- Hottest Search news of the week:        

??Introducing recommendations in Google Search Console

??A new episode of the podcast Search Off the Record. "Crawling smarter, not harder"

??Google Trends Rolls Out New Trending Now Design

??Google loses antitrust lawsuit?

2- Quick SEO tip        

The importance of following Google guidelines to implement rules in Robots.txt?

I just checked MJ Cachón Yá?ez experiment with Robots. Txt file.

She spotted robots.txt files where the disallow instructions did not begin with /?

So he ran an experiment to see whether using or not using /? would affect??

And the answer is yes, Crawling is allowed if the Disallow line does NOT start with a slash.

The conclusion is clear: we must know Google’s guidelines in detail and understand the technical implications of not applying the instructions or directives in the format and requirements indicated.

Check her article here:

 3- Top PPC Tip        

Local Search Ads is a great way to promote your local business services

Pay attention to the new updates shared by Anu Adegbola

4- Top search article        

?? How to make the most of GA4 for SEO by Gemma Fontané

?? Changing Domain Names & SEO: Tips to Keep Your Rankings by Rachel Baker

?? Why Search (And The User) Is Still Important To SEO by Ryan Jones

?? Google adds new PMax reporting, generative AI tools by Anu Adegbola

 5- Tools + resources        

AI tool for GMB to create menus

6- Non SEO/PPC stuff        

New Research: So Far, AI is Not Disrupting Search or Making a Dent in Google

By Rand Fishkin

7- Where to learn SEO & PPC (Webinars, podcast, events)         

VALIDATE YOUR LONG-FORM CONTENT WITH THE HELP OF AI ASSISTANTS

By Mark Williams-Cook

International SEO course by Aleyda Solís

Podcast Search and grow

Listen to it below:

Spotify:

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Thanks to our official sponsor SE Ranking for the support!

And that’s all, folks.

I hope you enjoy it.

Thank you so much!

Toni Navarro