Search and AI For Future-Forward Marketing

Artificial intelligence is recasting the digital landscape - leaving no room for outdated marketing methods. As search engines increasingly utilize AI to anticipate user intent, businesses must rethink their strategies to balance creativity with the touch of AI.??

With a share of 91% in the market, Google still has an effective monopoly on search. However, today’s web is much larger and unexpected than in the early stages of the internet. AI is evolving search into a natural conversation. Gen AI chatbots like ChatGPT and Bard offer genuine conversations with the user.?

Thanks to this power to augment McKinsey, analysts have estimated that AI can create $2.6 trillion of value in the marketing industry soon. In this read, let’s unpack the emerging insights and how ‘asking’ not ‘searching’ will be the action word of digital platforms.?

Let’s Start with the Bread and Butter of Search - Google

Google’s head of search Amit Singhal stated in 2015 “The more accurate the machine gets, the lazier the questions become.” And as we move to 2024 and beyond this is becoming more and more relevant. Forget typing in keywords and various links as a result. A future with dramatically different SERPs and conversation-based interfaces is resulting in a more competitive environment.?

Google, everyone’s gateway to search, is facing unprecedented threats. Google search has always been the answer to our questions. The problem today is, the web is far larger and more complex than early days. Spreading itself too thin, Google is becoming slow to innovate and evidently less focused on search.??

With given uncertainties in the industries AI is revolutionizing SEO leaving no room for outdated SEO. The rise of gen AI and social media over vertical search could dethrone Google from its long-lasting dominance over search queries. Here are a few of the search marketing related aspects AI is redefining.??

Embracing the Unpredictable

The year 2026 promises greater execution, fueled by advancements in machine learning, cybersecurity, quantum computing, and data analytics. AI helps with the real challenge of anticipating and embracing the unpredictable changes that lie ahead.?

Predictive Analytics

AI-powered predictive analysis analyzes historical data and identifies patterns to better form future consumer decisions. Identifying high-potential risks helps in lead generation and conversion optimization.??

Content Creation and Curation

From landing pages to blogs and marketing assets, AI is venturing into content creation and curation as well. Compelling headlines, personalized content, and even generating relevant images for social media posts.?

Programmatic Advertising

With the help of AI, programmatic advertising uses precise targeting and finds the correct audience. This approach uses AI algorithms to match the audience with the right content in real time.

Search Monetization??

A price-sensitive search model is becoming more prevalent as AI-powered solutions become more widespread. Rather than bidding on unknown keywords, businesses can benefit from a more personalized approach.?

Social Media is Gen Z’s New Search Engine

TikTok, Reddit, and Pinterest social media platforms are the new search platforms for the younger generation. According to a survey in 2022, Google found that 40% of the younger generation, when looking for a new place for an outing, searched on TikTok or Instagram. Airbnb, TripAdvisor, Etherscan, Bloomberg, G2, Capterra, WebMD, Spotify, Apple Music, Instagram, or Yelp, the vertical search will continue to get better with highly relevant results.?

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APPNWEB’s Point of View

There are 5.47 billion active users on the internet in the world. Of course, not everyone is online for the same reason and some are solely for searching information. AI and search marketing are nothing new but are becoming mainstream now.?

Whether it’s aligning strategies to search engine’s algorithm, implementing responsive ads, or trying something new; you can’t afford to sit still. In our opinion, the impact of AI will be bigger than anticipated. The inclusion of conversational designs, user intent, enhanced customer support, social media, and other cutting-edge technologies will likely disrupt the tried and tested tactics.?

In contrast, as search ads are a big part of Google/Bing’s revenue advertising will become easier through automation. For the past 20 years, people have been Googling every little detail. Searching every little detail is ingrained in our everyday habits. This is precisely why we are developing a new search and marketing approach. It will help brands to be at the forefront of automation.?

As we proceed into the fourth industrial revolution, brands that thrive on advancements will be the winners. At APPNWEB, we leverage AI and predictive analytics to offer marketing solutions that build advocacy. Besides, we apply sentiment analysis with machine learning techniques to offer better customer-oriented solutions.?

As we proceed into the fourth industrial revolution, brands that thrive on advancements will be the winners. At APPNWEB, we leverage AI and predictive analytics to offer marketing solutions that build advocacy. Besides, we apply sentiment analysis with machine learning techniques to offer better customer-oriented solutions.?

Limitless growth in any business niche requires a combination of technology and people working in perfect harmony. Become a better marketer with APPNWEB, your one-stop solution for software development.