Seamm x Jannike Sommar: Bringing Digital Couture to Life with Soa de Muse’s Avatar

In the world of fashion, bold creativity meets state-of-the-art technology, and when RuPaul’s Drag Race star Soa de Muse entered the scene with the iconic fashion brand Jannike Sommar , Seamm was thrilled to play a part. Tasked with creating a motion video to celebrate Soa’s participation in the iconic show, we saw an opportunity to push the boundaries of digital storytelling and introduce Soa’s digital avatar in a starring role.

Our mission was clear: to capture Soa de Muse’s unique energy and style through a realistic yet enchanting digital double. This wasn’t just about producing a video – it was about embodying the spirit of Jannike Sommar’s fashion in a dynamic, otherworldly setting that would make waves in both the fashion and entertainment worlds.

A Vision of Phygital Fashion

At Seamm, we recognize the power of digital solutions to amplify fashion narratives. So, for Jannike Sommar, we combined our expertise in 3D modeling, digital artistry, and brand storytelling to develop a standout avatar that would embody Soa’s charisma. This wasn’t a simple CGI rendering; our team brought a blend of human and digital craftsmanship to life, capturing Soa’s expressive movements, flair, and drag persona down to the last detail.

Behind the Avatar: Our Process

Creating a realistic digital twin of Soa de Muse required a highly coordinated workflow, beginning with a thorough study of her style and onstage personality. Our designers and modelers used advanced software to design each element of the avatar, from lifelike facial expressions to intricate costume details inspired by Jannike Sommar’s couture pieces. We focused on making the avatar’s movements as organic and vivid as possible – an avatar that didn’t just look like Soa but felt like her.

The Final Cut: Blurring Lines Between Real and Digital

The motion video featuring Soa’s avatar premiered to acclaim, and its vibrant visuals highlighted the synergy between digital and physical fashion. By blending Jannike Sommar’s artistry with Seamm’s technical expertise, we crafted a piece that not only celebrated Soa de Muse’s journey but also underscored the potential of digital fashion to captivate and inspire audiences.

This collaboration proved that, with the right technology, digital personas can evoke the same depth and personality as their real-life counterparts. Seamm is proud to have brought Soa de Muse’s digital persona to life for such a momentous occasion. As the world of digital fashion expands, we remain committed to creating dynamic, innovative solutions that redefine what’s possible in the world of phygital storytelling.