Seamless Parking at Sea: HUB and MDL Marinas Join Forces for a Smart Parking Revolution
HUB Parking Technology UK
Innovative Smart Parking Solutions for a Seamless Experience
Enhancing Parking Experience: MDL Marinas' Partnership with HUB Parking Technology
With a presence spanning 19 captivating locations, MDL Marinas stands as the foremost marina operator in the UK, delivering unparalleled berthing, maintenance, and leisure services. Fuelled by their unwavering dedication to providing extraordinary customer experiences, MDL Marinas embarked on a mission to elevate their parking facilities and optimise operational efficiency. To accomplish this, they embarked on a journey to integrate smart parking technology, aligning their commitment to innovation with their commitment to delivering exceptional service.
Richard Broadribb, Property Director at MDL Marinas, expressed satisfaction with the results, stating,
"HUB Parking Technology has helped us to develop our parking assets, making them a smooth experience for our users with minimal site disruption all whilst giving us better analytics for our parking sites."
Upgrading the Parking System
MDL Marinas initiated a tender process in early 2020 to replace the existing pay and display system at Ocean Village in Southampton, UK. Their goal was to implement a ticketed pay-on-foot system integrated with Paxton and Net 2. HUB Parking Technology emerged as the successful bidder by providing a seamless pay-on-foot solution that integrated with MDL's Paxton-issued proximity cards. This implementation of pay-on-foot systems empowered customers with increased flexibility in determining their parking duration.
Background: Diverse Parking Requirements
With seven car parks spread across the marina estate, MDL Marinas needed a solution that catered to the needs of both permit holders and transient visitors. The new parking systems implemented a ticket-based approach, enabling payment via credit card. To further enhance the parking experience, MDL integrated Janus for Merchant (J4M), a solution that allowed various establishments within the marina, including the spa and hotel, to validate parking tickets. Moreover, the parking systems seamlessly integrated with the Paxton NET2 system, allowing MDL to manage access with their proximity cards.
Client Requirements: A Comprehensive Parking Solution
MDL Marinas had several key requirements for their parking solution:
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Results: Streamlined Parking Operations
The implementation of HUB Parking Technology's Jupiter systems across MDL's various sites met the diverse requirements of each location. The installation included both pay on exit and pay-on-foot parking systems, accommodating different user types, including pass holders with existing proximity cards through the Paxton integrated proximity system. The ticket system enabled cashless payments via credit card and seamlessly integrated with the in-house JANUS 4 Merchant (J4M) solution for parking ticket validation.
The transition to the new parking technology was carried out with minimal site disruption, with construction completed in just 13 weeks from the finalisation of the scope. The process involved extensive civil works and collaboration among multiple vendors. The intuitive and straightforward cashless system facilitated quick and contactless transactions, significantly improving the payment process for users. Additionally, MDL Marinas capitalised on the robust reporting capabilities of the parking solution, enabling them to monitor parking activities effectively and optimise their parking assets.
Moreover, MDL Marinas took advantage of HUB's mobile app solution, JPass, by customising it with their branding (white label). This comprehensive app allowed customers to pre-book parking, utilise Bluetooth or QR codes for entry, and pay through their mobile devices, providing unparalleled flexibility to the end-users.
Benefits and Results:
The implementation of the smart parking solution at MDL Marinas has yielded significant benefits, transforming the parking experience for visitors and streamlining operations for staff:
1.?????Enhanced Customer Experience: The integration of a mobile app and contactless payment options has provided visitors with a seamless and convenient parking experience, eliminating the need for physical tickets and cash transactions.
2.?????Optimised Operations: The automation and digitisation of parking processes have streamlined operations, reducing manual errors, minimising administrative tasks, and freeing up staff to focus on other critical tasks.
3.?????Data-Driven Insights: The smart parking system captures valuable data on parking utilisation, patterns, and peak hours. These insights enable MDL Marinas to make data-driven decisions for future improvements and resource allocation.
Expanding Success: Multiple Sites
Following the successful implementation at Ocean Village in Southampton, HUB Parking Technology continued its collaboration with MDL Marinas by installing their parking solutions at two additional sites: Queen Anne’s Battery based down in Plymouth and Brixham in Devon. Each site has been tailored to suit the specific requirements.
MDL Marinas demonstrates the transformative power of smart parking technology in the marina industry. By embracing a comprehensive smart parking solution, MDL Marinas has enhanced the parking experience for their visitors while optimising their parking operations. This successful implementation serves as a testament to the benefits of embracing innovation and leveraging technology to create seamless and efficient parking solutions in marinas and other similar environments.
If you're interested in learning more about how smart parking technology can revolutionise your parking experiences in different industries, reach out to our team or explore our website for further information and insights.